SEO Glossary: Black Hat SEO

What exactly is blackhat SEO?

Black hat SEO emerged in the course of the commercialization of the internet. This involves deliberately manipulating search engines using various methods. For the most part, spam methods are used, such as the use of so-called link farms.

 

Black Hat SEO can also be implemented using software. Black hat programs automatically place numerous links on different pages. The aim is to increase link popularity.

 

 

What black-hat SEO methods are there?

 

There are now various methods for targeted black hat SEO. Various methods are listed below:

 

• Expired domains: Expired domains are Internet addresses that have been temporarily deleted by a domain registry and that SEOs like to use for black hat SEO. Expired domains often have inbound links. For this reason, operators link from the expired domain to a specific project in order to increase its trust.

 

• Spam software: Spam software can be configured to place spam links on numerous websites and forums. Link popularity is built up in a very short time, which can lead to better rankings. The process is completely automated.

 

• Private Blog Network (PBN): SEOs have the opportunity to set up their own small or large blog network. The PBN is then used for cross-linking to strengthen individual pages among each other. The individual pages are also referred to as satellite domains.

 

• Article spinning: Article spinning involves the use of programs that automatically modify predefined texts. This results in the mass production of new texts, which are often of inferior quality.

 

• Negative SEO: To specifically damage competitors and remove them from the search engine index special damaging measures are carried out. This also includes the deliberate placement of spam links.

 

• Buying links: Buying links on exchange markets to strengthen your own domain and link popularity.

 

• Doorway pages: With this black hat SEO method, special doorway pages are placed between the actual target page. The aim is to obtain traffic.

 

What are the advantages and disadvantages of black-hat SEO?

If website operators use black hat SEO, they can achieve a high link popularity in a short time. Search engines such as Google need some time to recognize the spam system and penalize the respective page. However, during this period, the operator benefits from good rankings and the associated traffic and revenue.

 

However, success is usually short-lived. If search engines recognize a black hat SEO method, this usually has a PENALTY as a result. In the worst case scenario, a ban from the search engine index.