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Custom GPT: Your own, individualized chatbot - in 8 steps!

Custom GPT chatbot concept featuring a woman with digital code overlay, emphasizing personalized chatbot solutions by Specht GmbH.

With the "Custom GPT" offer, OpenAI gave users the opportunity to customize the ChatGPT chatbot in July 2023. The customized chatbots are called Custom GPTs. You can specialize the bots for a specific area of use and train them to be of greater help to you. The best thing about Custom GPT: You can [...]

ChatGPT-4 vs. 3.5: Differences between the two chatbots

ChatGPT-4 and ChatGPT-3.5 comparison graphic showcasing differences between the two chatbots, featuring circuit design elements and branding from Specht GmbH.

The company OpenAI regularly releases new AI language models. These language models form the basis for the ChatGPT chatbot. Two popular AI models from 2023 are the small GPT-3.5 and large GPT-4. GPT-4 is integrated in our own ChatGPT tool from Specht GmbH. While GPT-3.5 is the more cost-efficient variant for beginners, GPT-4 is [...]

ChatGPT-4o: New version. An all-rounder.

ChatGPT-4o logo with code snippets, highlighting advancements in SEO tools and technologies by Specht GmbH, featuring the text "GPT-40: Neue Version. Ein Alleskönner."

The "o" stands for "omni" (German: "alles"). That's what the new GPT model from OpenAI is supposed to be able to do: everything. The new generation of AI language models, GPT-4o Mini and GPT-4o, were released in July 2024. While the Mini version replaces the GPT-3.5 Turbo as a cost-effective model for beginners, GPT-4o is the new flagship model. We at Specht GmbH present [...]

ChatGPT-4: All about the AI chatbot and its successor models

ChatGPT-4 interface on smartphone displaying examples and capabilities, related to AI chatbot and successor models, with Specht GmbH branding.

ChatGPT-4 is a chatbot from the company OpenAI, which was launched on March 14, 2023 and is based on artificial intelligence (AI). The chatbot is based on the AI model called "GPT-4". Among other things, it is possible to chat with the chatbot, give it tasks and receive solutions. In this blog post [...]

Everything you need to know about ChatGPT 3.5: Turbo model and other variants

Hand with robotic fingers against a blue abstract background, featuring text about ChatGPT-3.5 and its Turbo model, representing Specht GmbH's focus on AI technology and general information.

ChatGPT is the AI chatbot with which users can have human-like conversations and give the user tasks: from solving mathematical tasks to creating texts and analyzing content. The chatbot is based on different versions of language models. The language model with which ChatGPT became famous worldwide and was launched in November 2022 within a [...]

Develop an SEO strategy: Instructions in 3 steps

SEO strategy development graphic featuring a bar chart with monthly data, titled "SEO-Strategie entwickeln: Anleitung in 3 Schritten," alongside a hand holding a tablet, relevant to Specht GmbH's general offerings.

In online marketing, almost everything revolves around the right SEO strategy! Strategies form a set of rules on the basis of which marketing measures are taken. If you have an SEO strategy, you know how to carry out online marketing step by step. This will help you achieve your goals. There are several risks involved in marketing without a strategy. For example, there is a risk of taking measures at the wrong [...]

Step by step to successful social media marketing

Social Media Marketing concept image featuring diverse professionals collaborating, with social media icons (Instagram, Twitter, LinkedIn, Facebook) and Specht GmbH branding, highlighting effective strategies for successful social media marketing.

Most private individuals can no longer imagine life without social media. However, companies are also benefiting more and more from a cross-platform social media presence - because this is exactly where they can reach their target group and conduct particularly effective marketing. In both the B2B and B2C sectors, social networks offer enormous potential for generating attention [...]

Google translator alternatives: You should know these tools

Young man explaining Google translator alternatives to a woman at a desk, with laptops and notebooks, in a modern office setting, reflecting Specht GmbH's focus on general information and tools.

Google Translate is a very helpful tool when it comes to translating foreign-language sentences and texts. However, Google Translate also has its weaknesses and does not always deliver optimal results. You should therefore be aware of some Google Translate alternatives. Below we present the best and most popular alternatives to Google Translate [...]

Pinterest marketing: the right strategy for success

Pinterest logo with notification badge, featuring text "Pinterest-Marketing: Mit der richtigen Strategie zum Erfolg" and Specht GmbH branding, emphasizing marketing strategies for Pinterest.

For many consumers, Pinterest is a place to browse and find inspiration. But that's not all. As has gradually become apparent, Pinterest is an excellent platform for tapping into new target groups and increasing customer loyalty. Pinterest is therefore an attractive opportunity for companies. But what exactly is Pinterest marketing and [...]

Improve your Google Maps ranking: Our XXL guide to optimizing your company profile

Specht GmbH Google Maps profile with SEO and online marketing services, featuring contact details and a map, emphasizing tips for improving Google Maps ranking.

If you want to improve your Google Maps ranking, you need to create and edit a company profile. The Google business profile forms the basis for a Google Maps entry. If you enter the most important company information in your profile and optimize the profile regularly, you will boost your ranking on Google Maps. Below we have put together a guide to help you [...]

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