SEO Glossary: Domain Authority

What is Domain Authority?

Various factors play an important role in domain authority (also known as domain authority). Both OnPageas well as off-page factors are used. They are added up to a total value and ultimately result in the Domain Authority.

 

If webmasters want to find out how well their project matches a certain topic, the domain authority is indispensable. Numerous SEO tool providers offer such an application in which the domain is entered and verified. The corresponding rating is then displayed.

 

Well-known tool providers include Ryte, OPR and Moz.

 

If a website is said to be authoritative, it has grown naturally and continuously in the best case. For this reason, the authority also increases over time, so the website makes a name for itself. Age also plays an important role here. The older the domain, the better the chances. However, this does not mean that new domains also gain authority quite quickly.

 

 

What factors influence domain authority?

 

All on-page and off-page factors that can influence a domain authority are listed below:

 

 

OnPage factors for domain authority

 

• How often do thematically relevant keywords occur and how many URLs are there on a website?
  Are the titles keywords mentioned in the URL titles?
  How is the page architecture of the domain set up and how is individual content linked internally?
• Is there a sensible headline structure? And are important, topic-relevant keywords used here?
• Come ALT-TEXTS used?

 

OffPage factors for the domain authority

 

• Do more domains link to the project than to the competition? (incoming links)
• Are links created organically, i.e. naturally?
• Do all incoming links come from trustworthy, high-quality domains with thematically identical or similar content?
• Are there inbound links that also refer to subpages?
• Are there inbound links from mentions in forums?

 

Where and how is the domain authority displayed?

Webmasters can find out how high the domain authority value is in well-known web analysis tools from various providers. Here, they must enter the domain name in the mask and retrieve the corresponding results.

 

With some domain authority tool providers, it may also be necessary to verify the domain name. Many providers use their own algorithm to calculate the authority of a domain.