SEMrush - The ultimate SEO tool [2023 Review]

SEMrush functions and features

SEMrush is a comprehensive platform that offers various features to support the success of your online marketing strategy. Some of the useful features of SEMrush are explained in more detail below.

Keyword research and tracking

One of the core functions of SEMrush is keyword research and tracking. With the help of these tools, you can find relevant keywords for your website and analyze how well they rank in search engines. You will receive information about the monthly search volume, competition and other important metrics for each individual keyword. You can also analyze the organic competition and find out which keywords your competitors are using.

 

Backlink analysis and link building opportunities

Another important feature of SEMrush is the backlink analysis. This allows you to analyze the backlinks of your own website as well as those of your competitors. You receive detailed information about the quality of the backlinks, their origin and the anchor text. These findings help you to optimize your link building strategy and build valuable connections.

 

In addition, SEMrush also offers ways to identify new link building opportunities. By analyzing your competitors, you can discover potential websites that are worth placing backlinks on.

 

On-page audit to optimize the website

The on-page audit from SEMrush allows you to check your website for possible optimization potential. You will receive a detailed report on technical errors that could affect the performance of your website. You will also be given suggestions for improving meta tags, headings and content to improve your search engine ranking.

 

Position tracking for monitoring search engine rankings

SEMrush also allows you to track your website's search engine rankings. You can monitor your positions for specific keywords over time and see how your rankings are performing compared to your competitors. This information is extremely valuable for measuring the success of your SEO efforts and making targeted improvements.

 

Overall, SEMrush offers a variety of features that allow you to effectively optimize your online marketing strategy. From keyword research to backlink analysis and on-page auditing, SEMrush provides you with all the tools you need to keep up with your competitors and successfully grow your online business.

 

 

SEMrush SEO tool presentation

The SEMrush SEO tool is a comprehensive platform that enables website owners to optimize their online presence and keep an eye on their competition. With a variety of features, SEMrush provides detailed insights into the technical state of the website, helps to identify strengths and weaknesses of other websites and assists in the search for relevant keywords.

Detailed website analysis with technical data and error reports

With the SEMrush Audit Tool, website operators can carry out a thorough review of their site. The tool analyzes the technical SEO status of the website and identifies possible errors or potential for improvement. Among other things, it checks the loading time, page structure, metadata, internal links and much more. The detailed reports provide users with clear recommendations for action to optimize their site.

 

Competitor analysis to identify strengths and weaknesses of other websites

Another highlight of the SEMrush tool is the ability to keep an eye on the competition. With the help of the ranking tool, users can track the position of their own website in comparison to other websites. This makes it easy to see which measures are successful and where there is still room for improvement. The tool also provides information about backlinks, organic search results and competitors' advertisements.

 

Keyword Magic Tool for searching for relevant keywords

The Keyword Magic Tool from SEMrush is a valuable instrument for keyword research. It provides extensive information on relevant keywords, search volumes and the competition in search engines. Users can search specifically for suitable keywords and receive suggestions for similar terms. This allows them to better tailor their content to the needs of their target group and improve their visibility in search engines.

 

However, the SEMrush SEO tool also offers many other functions, such as position tracking, which website operators can use to keep an eye on the development of their rankings. The integration of data from the Google Search Console account also enables an even more precise analysis of your own website.

 

Overall, SEMrush is suitable for large companies as well as small agencies or individuals who want to optimize their online presence. The tool offers various packages, depending on individual requirements and budget.

 

SEMrush Backlink Gap and Keyword Gap

The SEMrush Backlink Gap and Keyword Gap are two powerful tools that can help you overtake your competitors and improve your online visibility. With these tools, you can identify the gaps in your website's backlinks and keywords compared to your competitors.

Backlink Gap

The Backlink Gap is an indispensable tool for any website owner who wants to improve their link building strategy. It allows you to compare your website's backlinks with those of your competitors and identify potential gaps. By closing these gaps, you can build valuable links and improve your search engine rankings.

 

With the SEMrush backlink audit, you can carry out a comprehensive analysis of your website's backlinks. It not only shows you the number of inbound links, but also their quality and relevance. In addition, it offers you insights into the link texts, anchor texts and domains from which these links originate.

 

You can then use the Backlink Gap tool to compare your website's data with up to four competitors. It shows you exactly which websites are linking to your competitors, but not to your own site. This gives you valuable information about where your competitors are getting their links from and what opportunities there are to create new links.

 

To make the most of the backlink gap, you should:

 

1. Select and analyze the websites of your main competitors.
2. Identify the missing backlinks and find out why your competitors have received these links.
3. Develop a strategy to close these gaps by contacting relevant websites or creating quality content that others would like to link to.

Keyword Gap

The Keyword Gap is another useful tool from SEMrush that helps you find the keywords that your competitors are ranking for but you are not. This allows you to gain valuable insights into your competitors' search engine optimization and adjust your own strategy accordingly.

 

With the Keyword Magic tool from SEMrush, you can carry out extensive research and create a list of relevant keywords. You can then use the Keyword Gap to compare this list with your competitors' keywords. The tool shows you exactly which keywords your competitors are using and for which terms they are well positioned in the search results.

 

 

Organic traffic information and research with SEMrush

Learn more about the organic traffic of a website

SEMrush offers you detailed insights into the organic traffic of a website. With this powerful tool, you can find out how many visitors are naturally coming to a particular website via search engines. This information is extremely valuable as it helps you understand how well your website is performing with users and what actions can be taken to further increase your organic traffic.

 

Analyze the top pages of a domain

With SEMrush, you can not only analyze the entire website traffic, but also take a closer look at the top pages of a domain. This allows you to identify your competitors' most popular content and gain valuable insights for your own content strategy. By analyzing the most successful pages of your competitors, you can understand which types of content are particularly well received by your target group and use these insights for your own editorial content.

 

Discover new ways to increase organic traffic

Analyzing organic traffic with SEMrush also allows you to discover new opportunities to increase your organic traffic. By analyzing the organic keywords that your website already ranks for or could potentially rank for, you can gain valuable insight into which keywords are important for your business. You can also analyze the organic search positions of your competitors and find out which keywords they are using successfully. These findings will help you to identify the right keywords for your own keyword research and optimize your website for relevant search queries.

 

However, SEMrush not only provides information about the organic traffic of a website, but also about other important aspects such as traffic sources and web analytics. With the integrated traffic analytics tool, for example, you can gain insights into the monthly traffic to a specific website as well as information about the average page views per visit. This data is extremely useful for gaining a better understanding of user behaviour on your website and identifying optimization potential.

 

Overall, SEMrush is an indispensable tool for anyone who wants to increase their organic traffic. The detailed analysis of organic traffic and the associated factors such as keywords and rankings provides you with valuable insights into the performance of your website and allows you to take targeted measures to further expand your online marketing success.

 

Related search queries to SEMrush

Find related search terms in connection with "SEMrush"

When it comes to finding the best keywords for your website or online store, SEMrush is an indispensable tool. Not only does it provide you with accurate information about your website's performance in Google search results, but it also gives you insights into the keywords your competitors are ranking for. But how can you find even more relevant keywords? Here are some ways to discover related search queries on SEMrush:

 

1. Use related keywords: If you already have a main keyword that you want to analyze (e.g. "online marketing"), simply enter it into the SEMrush tool and view the list of related keywords. These will help you to find other suitable keywords for your content.
2. Consider semantically related words: Sometimes it can be helpful to think outside the box and also consider semantically related words. For example, terms such as "search engine optimization" or "ranking" could also be relevant for the keyword "SEO".
3. Check frequently asked questions: Another option is to search for frequently asked questions about SEMrush. Often these are targeted queries from users who need additional information. By answering these questions and using relevant keywords, you can tailor your content even better to the needs of your target audience.
4. Use the database of billions of keywords: SEMrush has an extensive database of billions of keywords from various sources. Search this database to find relevant keywords that can help you optimize your content and drive more traffic to your website.
5. Analyze exact websites: If you want to know what keywords a particular website is using, simply enter its URL into the SEMrush tool. It will show you a list of the best keywords for that page. This can help you gain insight into your competitors' strategies and adjust your own content accordingly.

 

By leveraging related search queries on SEMrush, you can take your keyword research game to the next level and ensure that your content is optimized for relevant search queries. Don't forget that it's important to use both broad and specific keywords to achieve greater reach while adding relevance to your content.

 

The social media tool from SEMrush

SEMrush's social media tool is an integral part of the overall SEMrush suite and offers a variety of features for your social media strategy. With this popular SEO tool, you can track and analyze the performance of your social media channels, schedule posts in advance and manage multiple accounts in one place.

Track and analyze the performance of your social media channels

SEMrush's social media tool allows you to measure the success of your social media campaigns. You can monitor key metrics such as follower growth, engagement rates, reach and impressions. This information will help you understand which content is resonating best with your target audience and which strategies are working.

 

The tool also offers detailed analyses of the competition. You can see how your competitors are positioning themselves on social media and what tactics they are using. This allows you to generate new ideas and adapt your own strategy accordingly.

 

Plan contributions in advance and manage multiple accounts in one place

Another interesting feature of the social media tool is the ability to schedule posts in advance. This makes it much easier to organize your content calendar. You can create different posts and specify when they should be published automatically on your various platforms.

 

The tool also allows you to manage multiple accounts in one place. You can manage your various social media channels centrally without having to switch back and forth between different platforms. This saves time and increases the efficiency of your social media activities.

 

The social media tool from SEMrush - a versatile marketing tool

The social media tool from SEMrush is not just a conventional keyword tool, but a comprehensive solution for various marketing disciplines. It not only supports you in planning and analyzing your social media activities, but also offers functions for content marketing, link building and monitoring.

 

With the integrated Keyword Magic Tool, you can find relevant keywords for your social media content. This helps you to optimize your posts so that they are easier to find in search results. In addition, the tool offers options for identifying the viral potential of certain content so that you can use viral marketing in a targeted manner.

 

In addition to the social media poster, SEMrush also offers tools for other aspects of digital marketing such as mobile marketing and media invitations.

 

Frequently asked questions

Can I try SEMrush for free?

Yes, SEMrush offers a free trial version that you can use to try out the platform. This allows you to see for yourself how useful the various functions are for your individual needs.

Do I need technical knowledge to use SEMrush?

No, you don't need any technical expertise to get started with SEMrush. The platform is designed to be user-friendly and offers instructions and support to help you get started.

 

Can SEMrush help me analyze my competitors?

Yes, with SEMrush you can analyze your competitors and gain valuable insights. You can monitor their keywords, backlinks and ads and adjust your own strategy to gain a competitive advantage.

 

Does SEMrush also offer support for social media marketing?

Yes, SEMrush has a social media tool that helps you plan and optimize your social media activities. You can schedule posts, analyze trends and track the performance of your channels.

Is SEMrush also suitable for small companies?

Yes, SEMrush is suitable for both large companies and small businesses. The platform offers various price plans tailored to the needs of different company sizes. This means that small companies can also benefit from the advantages.