In a nutshell: What is Domain Popularity?
Domain popularity is an important indicator in search engine optimization. It shows operators how strongly their website is linked.
What exactly is Domain Popularity?
Domain popularity (DomainPop) or domain popularity indicates how strongly a domain is linked. Here, a look is taken at the domain diversity of the entire linking BACKLINKS are taken into account. For this reason, domain popularity must always be distinguished from link popularity. This is because it only measures the total number of all incoming links.
So if webmasters are looking for a KPI that is qualitative, they should opt for Domain Popularity. Link popularity, on the other hand, is more quantitative. Once a domain has been entered and the domain popularity process has been activated, the website owner receives a precise overview of all incoming domains.
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What does the domain popularity say about a website?
A closer look at the domain popularity shows that it indicates how many different domains have been linked to. Just because it is high and shows many domains, it is by no means a sole indicator.
This is because there are also other decisive factors that say something about the overall link profile.
These include:
- Distribution of backlinks (in various C-class networks)
- Domain popularity of the domains linking to your own website
- Trust of the domain
- Bad Neighborhood
Even if domain popularity is only one value and factor of many, it can provide initial indications.
How can you increase your domain popularity?
To increase the domain popularity, no great effort is required. All webmasters have to do is collect links from several different sources.
However, it should be noted that website operators should use clean methods to collect inbound links. Measures in which many backlinks come from the same anchor text (link text) are classified as spam after some time, which can result in a penalty. The same applies to link buying, where links are randomly placed on any domains for a fee.
It used to be sufficient to place relevant keywords on link-providing domains. Rankings rose quickly and webmasters achieved good traffic statistics. Nowadays, however, the process of collecting backlinks has become far more complex. There are many important factors to consider.
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Conclusion: What is Domain Popularity?
If a backlink profile is evaluated, tools often show the absolute number of all links that refer to a domain. This is the case, for example, if a domain links from the sidebar or the footer.
Domain popularity is an excellent way of avoiding this inaccuracy. It shows from which and how many different domains a link actually comes from. This allows operators to get a better picture and quickly recognize which domains actually make up the link profile.
