SEO Glossary: E-A-T

What exactly is E-A-T?

 

A closer look at the acronym E-A-T shows that it is divided into the following parameters:

 

• Expertise
• Authoritativeness - Authority
• Trustworthiness - Trust

 

The E-A-T model helps website owners and content specialists to understand what is particularly important to Google when it comes to content. Those who follow the E-A-T model create a thoroughly positive web experience for their users. And this is exactly how Google's algorithm is structured.

 

Below is an insight into the individual parameters:

 

• Expertise: Does a provider or author have sufficient specialist knowledge when publishing content on their website? This is where expertise comes into play. Because only if high-quality high-quality texts are published, Google will appreciate it. This also includes content that is complete and covers a topic in depth. If topics are presented in a truncated form, there is a high probability that they will rank lower.

 

• Authoritativeness: In addition to quality, authority also plays an important role. The more credible operators or authors are, the better. If, for example, a doctor publishes medical texts, he or she will be awarded points. If, on the other hand, they are from a different field, they tend to be rated lower.

 

• Trustworthiness: Last but not least, trust is also important. On the one hand, the page content should be trustworthy. If information is outdated or incorrect, the ranking can suffer as a result. However, trust is also linked to security. Can visitors feel safe on the website? For example, they can get a sense of security by securing the connection with an SSL CERTIFICATE is encrypted.

 

 

Why is E-A-T so important?

Those who follow the golden rules of the E-A-T model are one step ahead of many others. If users make a query in Google and do not find the right content for their search query, they turn around and look elsewhere. Accordingly, Google takes care to give other websites a head start.

 

For this reason, it is important and sensible to take a close look at the E-A-T.

 

How can you improve your ranking with E-A-T?

 

Here are some tips for improving rankings with the help of E-A-T:

 

• If content is less in line with the E-A-T, it makes sense to revise or redesign it

 

• Page content should be maintained at regular intervals and kept up to date

 

• Arrange for professionals and experts in a field to write an informative and professional article

 

• Link from articles to other professional articles that also deal with the topic

 

• Ensure authority by creating and revising the "About Us" page. Also present it professionally and in detail here.

 

• Who are your authors, what expertise do they have and what does their career look like? Create corresponding author profiles and link them to your articles.