SEO glossary: Responsive web design

What exactly is responsive web design?

With responsive web design, all elements of a website are prepared in such a way that they are displayed ideally depending on the screen size and/or device. This means that a website is ideally displayed on large desktop computers as well as small tablets and smartphones.

 

In terms of user-friendliness, a responsive web design is therefore indispensable and a must when projects are newly built or rebuilt.

 

Where website owners used to have to create different website types for desktop and mobile devices, today there is only one in responsive web design.

 

Important to know: Responsive web design also plays an important role in mobile search engine optimization today. This is because search engines such as Google require a user-friendly RESPONSIVE DESIGN is available. It has become a fixed standard in recent years.

 

What are the advantages of responsive web design?

 

Important advantages of a responsive web design are listed below:

 

• Users experience a consistently positive user experience when visiting a website with responsive design. user experience. This is because the complete content (text, imagesvideos, etc.) adapts ideally to the screen size so that it is easy to see.

 

• This is also reflected in the statistics of a website. Because if it is designed in a friendly way and offers a responsive web design, visitors stay longer. And that is positive feedback for Google and co.

 

• But responsive web design is also a great advantage for webmasters, editors and content managers. Whenever content is prepared for publication, it does not have to be adapted to multiple website versions. This saves a lot of work, as the maintenance effort is significantly lower.

 

• Search engines such as Google now require websites to have a responsive web design. If this is not the case, ranking losses may occur. This is because Google and other search engines aim to offer high-quality content for the relevant devices.

 

How is responsive web design implemented?

The two standards HTML5 and CSS3 are used to implement responsive web design on a website. So-called media queries are used to retrieve the required information from the user's device. This includes resolution and display size.

 

This is the only way to adapt the content ideally to the user's display so that it is clearly visible.

 

Example: If CSS3 is used for the responsive design, the media queries request "screen" and "print", among other things. There is a direct link between the HTML page and the stylesheet. As soon as the information has been compared and it is clear how large the display is, the website size is adjusted accordingly. The content is output in the modified design, i.e. in the correct size.