SEO Glossary: Google Trends

What is Google Trends?

There are often hot trends that search engine users look for on Google. For example, hot topics in politics, sport or movie stars. But which search terms and topics are searched for particularly frequently here, so that they are worth creating an article about? Google Trends sheds light on this.

 

In the online search tool Google Trends, interested parties enter any keyword, topic or phrase. It is also possible to select a specific time period. The corresponding results are then displayed.

 

It is important to know: The search results are displayed in relation to the actual total search volume. The results can also be filtered by country and region.

 

 

How does Google Trends work?

 

The following is a list of key and important functions of Google Trends:

 

• When searching for a specific search term on Google Trends, users can also filter by country and city. Sorting by time period is also possible. For example, it is possible to find out how the search term "SEO" is doing in one month for the city of Hanover.

 

• Categories can also be selected to refine the search results. For example, keywords can be searched for news, GOOGLE SHOPPING, YouTube or the image search.

 

• The trends displayed by Google and therefore the search queries that are trending are not actual search queries. Rather, the trends in a particular category are a forecast of the direction a search query may take. This is therefore not actual data.

 

• It is often helpful for bloggers and marketers to compare several search terms with each other. Of course, this is also possible with Google Trends. For example, it makes sense to enter a keyword and its variations or synonyms. This often produces surprising results and trends.

 

What significance does Google Trends have for SEO?

With Google Trends, SEOs and marketers can identify potential keywords that will be increasingly searched for in the future. This allows websites such as online stores or blogs to be optimized for these keywords in order to receive more traffic in the future.

 

However, it is important to ensure that the keywords are also relevant to the website. Filtering the categories is also useful here, for example to find certain keywords via Google Shopping.

 

Google Trends also helps to identify keywords with a declining forecast. They may be out of place and may not generate as much traffic in the future. They can be removed accordingly.