SEO glossary: WordPress

What is WordPress?

WordPress is already used in many places. If around one in four users visits a website on the internet, it is highly likely that a WordPress system is behind it.

 

WordPress is available as a stand-alone content management system and is installed directly on a server or web space. On the other hand WORDPRESS.COM offers its service to create a website as a subdomain and host it directly there.

 

The beauty of WordPress is its ingenious versatility. There are now thousands of themes and plugins available for creating a website. They can be used to flexibly expand the site and add any number of functions.

 

However, not only amateurs, but also experienced developers benefit from WordPress. This is because, on a technical level, it is an open source content management system. It is licensed under GPLv2. In other words, every user can use WordPress free of charge and modify it according to their needs and requirements. This means that the software is ideally tailored to your own needs.

 

 

What types of websites can you create with WordPress?

WordPress was first developed in 2003 as an independent project. At that time, it could only be used to create blogs. Today, however, the code is far more flexible and rich in various functions and themes (graphic interface design). Accordingly, WordPress is ideal for creating almost any type of website. Even online stores are possible!

 

Below are some types of websites that can be created with WordPress:

 

• Blogs
• Portfolios
• CVs
• e-commerce Sites (e.g. online stores)
• Company websites
• Forums
• Social networks
• Portals for members and customers

 

Thanks to the simple and free design options, developers can give free rein to their creative streak and create even more website types and styles.

 

What advantages does WordPress offer?

 

There are several facts that speak for why marketers, companies and private individuals should use WordPress. All the advantages of the CMS are listed below:

 

• Free and open source: There are no costs to use WordPress. All you have to do is take care of hosting and install the CMS. WordPress is also open source. Thousands of extensions such as plugins and themes are available to expand your website.

 

• Themes and plugins: To create a website, it is important to have a sensible appearance and functions. This can be achieved with the help of themes and plugins. Both free and paid themes and plugins are available. If you opt for paid functions, these are often high-quality extensions with added value!

 

• Quick and easy to install: Even amateurs and beginners find it easy to install WordPress on a web space or server. Many hosting providers even offer one-click installations on their customers' web spaces. Here, just one click is required in the member area to install WordPress quickly and easily. It is then immediately ready for use.

 

• Flexibility and quick help: WordPress is very flexible in terms of functionality and can be expanded as required. If you want a specific function and would like to integrate an event calendar on your website, for example, there are various options to choose from. And if you get stuck, the internet offers numerous sources of help. For example, there are suitable WordPress tutorials, forums and Facebook groups.