Specht GmbH: Your SEO & SEA specialists

SEO marketing: The best from the world of SEO and online marketing

Over 250+
customers

Those who combine search engine optimization (SEO) and marketing combine an increase in visibility with the optimal marketing of products and services. Search engine optimization plays a key role in online marketing: without a technically flawless website that is optimized for search engines and users, companies would not be able to achieve their goals.

We at Specht GmbH have been carrying out SEO for clients from a wide range of industries for over a decade. Through link building, technical and content-related measures and a range of other services, we optimize the Google ranking of our clients' websites. Increased visibility in search engines such as Google results in more website visitors, more customers, more leads and higher sales.

Would you like to know what our sophisticated SEO marketing can do for you as a company? Then take a look at this page to find out more about how Timo Specht's experts can help you achieve your SEO and online marketing goals. Get in touch with us and let's achieve top rankings!

Google rating

Based on 315 reviews

Trustpilot rating

Based on 107 reviews

Recommended by:

Innovative search engine optimization with lasting effects

The market-leading search engines such as Google, Bing and Yahoo in particular have developed massively over the last 10-20 years. Search engines are now able to evaluate the content on websites from a human perspective. As a result, earlier search engine optimization techniques and strategies, such as keyword stuffing, no longer work.

What is needed for success in search engines today is innovative search engine optimization that covers both technical and human criteria. This is exactly the kind of SEO that awaits you at Specht GmbH.

Decisive advantages of our SEO

With over 10 years of experience, the cutting-edge knowledge of US masterminds and the use of powerful SEO tools with integrated AI, we guarantee innovative search engine optimization with lasting effects. Secure the following benefits when you work with our SEO agency!

Sustainability: Unlike search engine advertising (SEA), SEO consists of measures that improve the natural ranking of your website. The good rankings in the organic search results are retained. This means you don't have to invest money in advertising on a regular basis, but have lasting effects.
Individuality: Standard solutions are a thing of the past! We dedicate ourselves to your company individually. As part of an SEO check and consultation, we get to know your company, your website and your goals. We then develop a customized SEO strategy and combine all measures to create highly effective SEO marketing.
Holistic approach: Especially in SEO marketing (i.e. the combination of search engine optimization and product or service-oriented marketing), synergies and consistencies between the various SEO measures are of central importance. We master all SEO measures and merge them into a synergetic construct.
Efficiency: Thanks to our performance-oriented and data-driven approach, we are able to analyze the key figures in detail and make permanent optimizations. Our efficient work enables you to achieve a high ROI (return on investment). This results in our measures being highly cost-effective.

In search engine optimization itself, we cover all conceivable services; we will present these services to you in more detail below. This means there are no limits to what you can achieve with our SEO agency. From optimizing your local visibility and increasing the likelihood of conversions through targeted on-page SEO to passive customer acquisition through clever content marketing: we cover it all!

SEO and SEA in interaction with each other

In addition to search engine optimization, we also place Google Ads and other types of search engine advertising (SEA) on request. Although SEA only increases your visibility in the short term - i.e. for the duration of the advertising - SEA measures make sense in some cases. On request, we can develop an SEO strategy in which we combine SEO and SEA. By working with us, you benefit from both short-term and long-term optimization for search engines.

Success in SEO marketing: our references prove it!

Over the years, we have helped numerous clients achieve greater visibility on the web. On our website you will find authentic references that prove our skills. Take a look at one of our references for our SEO marketing services here:

Vieotestimonials

Short video testimonials from our customers!

Interested in what our customers have to say? Listen to some excerpts from our customer testimonials now!

Marc Raffelsieper

Chiropractor Düsseldorf

Lennart Volbeding

Chiropractor Kiel

Christian Waier

Chiropractor Munich

Uta Pittino

Osteopathy & Physiotherapy in Munich

Jule Bunze

Jule Bunze | Copywriter & Texter Munich

Mana

Coworking space in Munich

Korbinian Gerstl

Frankjuice

André Engels

Sales expert

How does SEO marketing work?

SEO marketing combines two disciplines: search engine optimization and the marketing of products and services. SEO marketing measures are therefore coordinated to improve the visibility of your website in search engines such as Google on the one hand and to showcase your products and/or services on the other. The following measures, among others, are taken for this purpose:

On-page SEO: On-page SEO covers all actions that serve to optimize your website and are carried out on the website itself. This includes, for example, the analysis and integration of keywords and the creation of high-quality content for these keywords. Technical measures are also a component.
Off-page SEO: SEO measures that are carried out outside the website to promote visibility in the search results of Google and other search engines are classified as off-page SEO. Examples of off-page SEO include link building, the creation of local citations, entries in business directories and Google my Business SEO.
Local SEO: Local search engine optimization improves the rankings of your website on Google Maps (i.e. under the business profiles) and for local search queries. An essential component of local SEO is the creation of a Google business profile account (formerly: Google my Business).
Content marketing: Content marketing holds enormous potential for customer acquisition. By publishing high-quality content in line with a customized content strategy, you will appear in the organic search results for a large number of search terms. Without you actively seeking customers, users will come across your offers on their own.
Google Shopping: If you want to showcase your products, Google Shopping ads are an excellent way to do this. Apart from the higher visibility compared to organic search results, Shopping ads offer practical features for visualizing and filtering products.

In relation to conventional search engine optimization, SEO marketing focuses even more on the psychological marketing of offers. This means that keywords are selected more specifically and often have a sales intention.

It is also about using SEO measures to promote the conversion of website visitors into paying customers . Careful technical SEO is essential to increase conversion rates.

Examples of technical and content-related measures

In order to achieve individual goals in SEO marketing, there is no way around optimizing the user experience (UX). A positive user experience is characterized, among other things, by the fact that website visitors can use your website without any obstacles. For example, optimization for mobile devices (smartphone; tablet; etc.) is a core element of technical SEO in SEO marketing.

Equally important for users and search engines: optimization for mobile devices

We know from the experience of recent years: More and more customers are making their online purchases from mobile devices. In line with the motto "Mobile First", we optimize your website so that it is also displayed flawlessly on devices with smaller displays , can be used without restrictions and loads quickly.

For search engines such as Google, Bing and others, mobile optimization of the website is one of the key ranking factors. Mobile optimization is particularly important in SEO marketing because the user experience is more important than with informational websites, as users are most likely to make purchases if they can navigate quickly through all websites while on the move (e.g. on a smartphone on the train).

Further technical measures at a glance

Here is an overview of other technical measures in SEO marketing that have a positive influence on UX:

Setting up an SSL certificate to increase security and as a sign of seriousness
Use of speaking URLs
Sales-psychological formulation of the title tags and meta descriptions visible in Google search results
Conversion-optimized design of all web pages with a sales intention: list the most important benefits of your offers at the top; integration of CTA buttons; product images
Optimization of images through, among other things, geotagging for local SEO and compression of files to speed up loading time

In addition to the technical measures that have a positive impact on the UX, we also implement other technical optimizations that are important for search engines. First and foremost, this includes setting up a sitemap that enables the Google algorithm to crawl your website faster and better.

Content is king! Presentation and relevance of the content

Technical SEO should always go hand in hand with content SEO. High-quality content has a positive impact on the user experience and also on the rating of your website by search engines. Satisfying the search intent is a core element of the user experience.

When users start a search on Google or other search engines, they have an intention. We research and analyse the keywords that have the clearest possible search intention in order to monetize your website in the best possible way. We present the services and products on it in a sales-boosting way by presenting the content attractively and placing the most important content at the top of the page:

Main headline with main keyword and the most important product or service features
short and concise listing of the benefits and/or features of products at the top of the web pages
Satisfaction of search intent through content that is accurately targeted to the search query and the user's intentions
Break up the content with subheadings, tables, bullet points and formatting

Advanced search engines such as Google, Bing and Yahoo recognize the relevance of content. The more web pages your entire website has for relevant keywords, the greater its general authority. As there are other important ranking factors in addition to high-quality content, we also include link building and other SEO measures in the SEO strategy to maximize the SEO potential of your website.

Performance and data generation in SEO marketing more important than ever before

In all search engine optimization services - whether local SEO or another service - we rely on performance-oriented methods based on as much and as precise data as possible. Data-driven methods are an integral part of modern online marketing. There are dozens of key figures and parameters for almost every SEO discipline, which can be used to evaluate the success of measures and continuously optimize them.

The goals of search engine optimization in SEO marketing are to sell products and services and, if applicable, to increase your brand awareness. Achieving these goals is far more challenging than gaining readers for your blog through search engine optimization, for example.

In order to transform a high proportion of website visitors into paying customers despite the high challenges, it is necessary to analyze the website and each associated web page with a sales intention in detail. We use metrics such as the following to help us do this:

Dwell time
Bounce rate
Click rate
Interaction rate
Scroll depth

Of course, other metrics and key figures, such as organic traffic and page load time, remain important for every website. However, the metrics listed above are examples of aspects that are very important in SEO marketing in order to optimize existing websites in terms of sales psychology.

Compared to conventional search engine optimization, SEO marketing ultimately requires an even more precise analysis of key figures. This is in the nature of things: because users have far more opportunities to interact on sales and service pages than is the case on a blog, there is a greater number of key figures to analyze in SEO marketing.

Our experts at Timo Specht dedicate themselves to the necessary analyses and ongoing optimizations with great attention to detail. We love challenges such as SEO marketing and use standard market tools (Google Search Console; Ahrefs; etc.) as well as innovative tools with integrated AI to generate maximum amounts of data. This allows us to identify potential for improving your Google rankings that would otherwise often remain hidden.

Specht GmbH: More conversions and sales through precise SEO marketing!

The landscape of SEO agencies is large, but among the many service providers, only a few are able to combine high-quality search engine optimization with high-performance online marketing. At Specht GmbH, we help you achieve top positions and higher sales at the same time by developing customized SEO marketing that is tailored to your company, your goals, your target group and your products or services.

As Germany's top-rated SEO agency with a wealth of references from a wide range of industries, we are able to empathize with the needs of all companies. We take the time to get to know your company in detail - this is rare in the fast-paced world of online marketing, but essential for success on Google.

Get SEO marketing based on an individual and proven strategy! Together, we will achieve your goals and ensure that your products, services and website appear in higher positions in organic search results.

Top rated SEO agency in Germany

Over 500+ clients trust our SEO expertise for Munich and the whole of Bavaria!

Many well-known customers from Munich and the whole of Bavaria already trust us. Whether local companies such as doctors and real estate agents or online stores. As a highly specialized team of SEO freelancers, we can deliver exceptional results in all highly competitive SEO niches. deliver exceptional results.

Book your free SEO consultation now!

Strong customer results

Case studies of successful customers

The best references are the voices of others! In the overview you will find video testimonials from happy customers. We have prepared more detailed case studies for you here.

Frankjuice

Juice cure pioneers from Munich

"SEO is the most successful marketing measure that we have implemented in recent years from the hodgepodge of measures. Thanks to Team Specht GmbH for their consistency and support over several years"

1. initial situation

No focus on money keywords

A lot of organic rankings but money keywords not in the top 3.

2. our strategy

Link building + Onpage cleanup

In addition to highly authoritative backlinks the site was cleaned up onpage from keyword cannibalization to onsite basics.

3. the result

More than 700 top 3 rankings

After 2 years, there are countless money keywords in the top 3 that ensure strong sales growth.

1. initial situation

Local SEO gaps

No rankings in the highly competitive Google 3-Pack. Thus, important local search queries were left out and left to the competition.

2. our strategy

Citation Building & Reputation Management

In addition to setting up hundreds of business directory profiles, we also took care of positive reputation management of Mana.

3. the result

Local 3-Pack

Indispensable local 3-pack ranking for its money keywords, even one-pack ranking due to high authority. Massive customer growth!

Mana

Coworking Space & Virtual Office in Munich

"I now have a firm foundation that lets me sleep soundly because I have gained many new customers. I can recommend Specht GmbH with a clear conscience to any company that seriously wants to grow through SEO & SEA. "

Jule Bunze

#1 Copywriter & Copywriting Munich

"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and used the tool SEO successfully booked. Coupled with the great work of Timo and his team, my website was ranked on page 1 of Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."

1. initial situation

Underdog without visibility

The newly launched website was beautiful at the start, but not visible, just like Jule's Google Business profile.

2. our strategy

Precise on & offpage opt. for money keywords

In order to quickly generate relevant new customer inquiries, we focused purely on the money keywords = all keywords with the intention to buy "copywriter Munich".

3. the result

#1 Copywriter in Munich

After 6 months of optimization, we achieved pole position with Jule as the number 1 "copywriter Munich" both in Google organic and in Google Maps. Jule now receives new customer inquiries every day.

Location

Our company location in Munich

You will find us in the Palais am Obelisk. Centrally located in Munich between Karolinenplatz and Odeonsplatz. Our second office is in Ravensburg on Marienplatz.

Brienner Straße 29, 80333 is centrally located in the old town and Maxvorstadt district of Munich.

It is named after the site of the Battle of Brienne and, along with Ludwigstrasse, Maximilianstrasse and Prinzregentenstrasse, is one of the four most important boulevards in the Bavarian capital.

Our SEO & Online Marketing office is located in the Palais am Obelisk, which is best reached from the east via Karolinenplatz, which is in the immediate vicinity, and from the west via the well-known Odeonsplatz.

Munich's main train station can also be reached quickly from our office.

Team

We have put together an exclusive team of SEO experts to optimize your website every day

Our SEO experts tweak the most important parameters every day to boost your site on Google!

Timo Woodpecker

Founder & SEO Expert

Christoph Woodpecker

Founder & SEO Expert

Valeria

Content Expert

Steps

A successful collaboration with us!

Would you like to win more customers online and have predictable growth in the future? You now have the chance to apply for a free initial consultation.

Step 1:

Click on the button below and fill out the contact form truthfully. Please formulate your request in one sentence so that we know immediately what it is about. You will be redirected to the calendar where you can choose a free slot with our team.

Step 2:

We get to know each other in the initial consultation. We will find out what your current situation is and what goals you would like to achieve. If we can help you further, we will then arrange a strategy meeting. 

Step 3:

In a personal 1:1 strategy meeting, we present you with your individual SEO strategy and show you the potential for growth. During the meeting, you will receive a customized offer to help you achieve your goals. 

Reviews

Customer testimonials from successful SEO projects

More than 500+ customers trust our expertise and rate us with 4.9 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agencyin Germany.

Carlheinz Bartsch

Bartsch Real Estate Ltd.

"Timo & his SEO agency in Munich was able to rank us first for one of our focus keywords in the real estate agent sector within 8 weeks - both organically and with Google My Business in the maps. The measures were also supported with relevant Google Ads. We appreciate the professional communication & reliable implementation in the collaboration."

Verified Trustpilot rating

Kelsey Nielsen

Personio

"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"

Verified Trustpilot rating

Michael Wunderlich

Managing Director - Practice Ortho Lehel

"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!

THANK YOU!"

Verified Trustpilot rating

Christian Mazilu

Shisha World

"Very good expertise. Pleasant personality with very good understanding of e-commerce SEO and content. Absolutely Up2Date. Are very satisfied in the collaboration. Absolutely recommend for companies as well as self-employed who want to sustainably advance your business."

Verified Google Rating

Daniel Rakus

SEA Experts GmbH & CoKG

"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"

Verified Google Rating

Luke Uhl

Vaillant

"We have been working with Timo and his team for >2 years now. The work we do together is very professional and uncomplicated. Timo's consulting activities are extremely value-adding and easy to understand, even for laypeople. Highly recommended!"

Verified Google Rating

Specht GmbH: Your SEO & SEA specialists

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