SEO Glossary: Bounce Rate

What is a bounce rate?

The bounce rate means something like bounce rate. It is the proportion of visitors to a website who only visit one page (page view) and then leave the domain again.

 

For webmasters and SEOs, the bounce rate is indispensable, as it is an important indicator of the success of a website. This can apply to the whole project as well as to individual subpages.

 

But even with SEA the bounce rate also plays an important role. If a company buys traffic, for example, the bounce rate can be used to determine how efficient individual advertising campaigns are with their text and display ads. Even in email marketing, it is possible to measure the bounce rate in the mailing.

 

 

What factors influence a bounce rate?

Why a bounce rate increases cannot be answered in a general way. Because several factors play an important role here. All factors together have an influence on the bounce rate.

 

These include:

 

• Topic or relevance: The visitor should be on a page or LANDINGPAGE receive added value. The topic must be according to his ideas and relevant.

 

• Traffic source: Is the traffic source where users click on a link relevant to the target page? If not, this can lead to a high bounce rate.

 

• Branded traffic: If websites receive requests with brand names, this can result in a lower bounce rate.

 

• High organic traffic: If a page ranks well, it receives more traffic from search engines. In parallel, the bounce rate can automatically increase.

 

• Technical influences: Technical factors are also an important part of whether visitors stay longer or leave the site quickly. These include accessibility from the server, loading speed, mobile optimization (Responsive Design) and general functionality of a website.

 

• Mobile traffic: Compared to desktop traffic, mobile users bounce faster. This results in a higher bounce rate.

 

 

So if you think that it is enough to make the greatest effort in on-page while off-page is rather neglected, you will unfortunately fall by the wayside.

 

How can the bounce rate values be interpreted?

A look at the bounce rate shows that it varies from topic to topic and from industry to industry. So it is not possible to define exactly when the bounce rate is too high and when the reasons for it should be sought.

 

Comparative values (benchmarks) from other, similar industry sectors are available for this purpose, for example. This gives webmasters an impression of whether their bounce rate is still in the green zone or whether certain measures are required.

 

There is also the question of what type of content is presented on a page. For example, if a subpage has a high bounce rate, this does not mean that the content is uninteresting. For example, if a long text is read intensively and the dwell time is correspondingly high.