SEO Glossary: Advertorial

What does advertorial mean?

If you are involved in (online) PR, you will certainly have come across the term advertorial. It is a preferred mixture of editorial text and an advertisement. Advertorials are increasingly being used not only in the print sector, but also in the online world.

 

 

What is an advertorial?

The term advertorial is made up of the two words advertisement and editorial. In other words, it is an advertisement that is the presentation of an editorial article or text. text or text.

 

Advertorials are by no means the same as press reports, which is why a clear separation of the two forms of content is necessary. A look at press law and the guidelines of well-known search engines can help here.

 

The aim of an advertorial is to attract attention and build trust. This generates interested parties and potential customers. To spread the marketing message in a familiar environment, it also makes sense to publish advertorials on frequently visited and well-known websites.

To gain the trust of your readers, it is important to provide high-quality content that sounds natural. AI-generated texts are often perceived as impersonal. It is therefore advisable to spell-check your content to ensure the authenticity of your material.

 

Use and advantages of advertorials:

 

• Introduction of a company's new products

 

• Special, targeted marketing campaigns

 

• Transmission of information with an entertainment factor

 

• Mediation and distribution of brands, products and services

 

 

What forms of advertorials are there?

While advertorials were previously mainly used in print media, they now also play an important role in the online sector. Paid advertorials are often published on news sites and blogs. Both images and texts are possible as different advertorial forms.

 

Are advertorials more suitable for advertising?

Advertorials are a popular and interesting way of combining advertising and ONLINE MARKETING online marketing. They bring benefits not only to the advertiser, but also to the advertised.

 

This is because readers and visitors to websites often find classic advertisements such as lay-overs or pop-ups annoying. They flash, interrupt the text and therefore disrupt the flow of reading.

 

With an advertorial, on the other hand, the flow of reading is not interrupted and the absorption of information is encouraged at the same time. If a reader is interested in the topic, they read the text with full focus and at the same time take note of the advertising form it contains.

 

What do I need to bear in mind when publishing advertorials?

Advertorials are subject to general conditions. According to press law, it is particularly important to separate advertorials from traditional editorial content. In other words, if an advertorial is published on a news site or blog, it must be labeled as advertising. Such texts are often labeled as "advertising", "sponsored link" or "advertisement" in the online sector.