SEO Glossary: Advertorial

What does advertorial mean?

If you do (online) PR, you have certainly come across the term advertorial. It is a preferred mixture of editorial text and an advertisement. Advertorials are increasingly used not only in print, but also in the online world.

 

 

What is an advertorial?

The term advertorial is a combination of the two words advertisement and editorial. This is therefore an advertisement that takes the form of an editorial article or text. text text.

 

Advertorials are by no means the same as press reports, which is why a clear separation of the two forms of content is necessary. A look at press law and the guidelines of well-known search engines can help here.

 

The aim is to attract attention and build trust with an advertorial. This generates interested parties and potential customers. To spread the marketing message in a familiar environment, it also makes sense to publish advertorials on frequently visited and well-known websites.

To gain the trust of your readers, it is important to provide high-quality content that sounds natural. AI-generated texts are often perceived as impersonal. It is therefore advisable to spell-check your content to ensure the authenticity of your material.

 

Use and advantages of advertorials:

 

• Introduction of new products of a company

 

• Special, targeted marketing campaigns

 

• Transmission of information with entertainment factor

 

• Mediation and distribution of brands, products and services

 

 

What are the different forms of advertorials?

While advertorials used to be largely used in print media, they now also play an important role in the online sector. Paid advertorials are often published on news sites and blogs. Both images and texts are possible as different advertorial forms.

 

Are advertorials better for advertising?

Advertorials are a popular and interesting way of advertising and ONLINE MARKETING online marketing. They bring benefits not only to the advertiser, but also to the advertised.

 

This is because readers and visitors to websites often find classic advertisements such as lay-overs or pop-ups annoying. They flash, interrupt the text and therefore disrupt the flow of reading.

 

With an advertorial, on the other hand, the reading flow is not interrupted and at the same time the absorption of information is promoted. If a reader is interested in the topic, he reads the text with full focus and at the same time perceives the advertising form it contains.

 

What should I bear in mind when publishing advertorials?

Advertorials are subject to general conditions. According to press law, it is particularly important to separate advertorials from classic editorial content. In other words, if an advertorial is published on a news site or blog, it must be labeled as advertising. In the online sector, such texts are often labeled as "advertising," "sponsored link" or "advertisement.