SEO Glossary: Schema.Org Markup

 

What is a Schema.org markup?

If website owners and webmasters want to present their content in a standardized way, Schema.org markup can help. On the portal of SCHEMA.ORG portal provides all the necessary information on how to present data and content in a structured way.

 

The search engines Google, Yahoo, Bing and Yandex are now working together on the Schema.org standard to enable uniform structuring of data. The aim is to make it easier to process such content with the corresponding Schema.org markups. This makes it possible, for example, to display the corresponding markups as rich snippets in the SERPs.

 

Example: The operator of a cooking portal publishes a large number of recipes online. Each individual recipe is displayed on a subpage and structured using Schema.org markups.

 

If a recipe appears in Google's SERPs, it is displayed as a RICH SNIPPET thanks to the structured information. Ingredients as well as preparation tips are displayed in a clearly structured table directly in the search engine results.

 

Some frequently used element types are listed below:

 

• Dates, events and functions
• Information about people
  Products and similar offers
• Books, music, movies, series and more.
• Various recipes from the world of baking and cooking
• Information about companies, stores, restaurants and places
• Reviews and ratings

 

 

Why is it important to structure content with Schema.org markup?

 

The following is important information and facts about why Schema.org markups are so important:

 

• In the past, it wasn't exactly easy for website operators to output their content in a clear and structured way. With the help of Schema.org markups, this is now quick and easy. All the important information is listed here so that you can use it in your own project.
• Large, well-known and relevant search engines such as Google and Bing use Schema.org markup to display data in a structured way. One more reason,
• implement such markups on your own project. This is because the better and faster search engine crawlers can recognize content and then display it in the SERPs.
• Last but not least, search engine users also benefit from Schema.org markups. This makes it quicker and easier for them to find the information they need without having to search for a long time. Search engines such as Google always endeavor to display such high-quality content at the top.

 

How is Schema.org markup implemented?

Schema.org offers a free database and documentation to integrate the appropriate and helpful markups on your own site. Here you can read all the information on how to correctly mark up structured data semantically. Immediately after implementing the element types search engine crawlers can process the prepared content and transfer it to the SERPs.