SEO Glossary: Featured Snippets

In a nutshell: What are featured snippets?

If a visitor enters a question into Google, they receive direct and concise answers. They appear in the search results at the top of the search results and are highlighted. This is also the reason why search engine users click on such snippets more often.

What are featured snippets?

When entering the question "What are featured snippets?" on Google, users immediately receive a highlighted answer. Below this is a compact text that answers the question quickly and simply. It is precisely this element that is a featured snippet.

 

The snippet is displayed directly in front of all other organic search results. If advertising has been placed for the keyword or question, it is displayed directly above the featured snippet.

 

In the meantime, a featured snippet is no longer placed above PLACED ADVERTISEMENTS displayed. It only appears below them. This used to be different, which is why some webmasters talked about the so-called position zero.

 

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What featured snippets are there?

Basically, featured snippets can be divided into three different types or categories.

 

These include:

 

  • Text snippets: With text snippets, a normal text paragraph is displayed in which the question is answered briefly and concisely. Next to it is an image, below which is the title and the corresponding URL to the target page.

 

  • Video snippets: If Google finds a suitable video for a search query, the search engine displays the corresponding video snippet. If users click on the preview image, they are redirected to the linked page. This often refers to the large video portal YouTube is often forwarded here.

 

  • List and table snippets: If Google finds conventional text snippets inappropriate for a particular search query, it will also display a list or table snippet as an alternative. It does not matter whether a target page has structured data or not. Alternatively, a suitable image can also be displayed directly next to a list.

 

How are featured snippets created?

Some website operators are keenly interested in how to create a featured snippet. After all, they attract curious glances and encourage users to click on the linked page. And that means traffic.

 

However, there is no exact recipe for telling Google whether content is suitable for featured snippets. The search engine decides independently whether the content is suitable.

 

There is only a small note in the Search Evaluator Guidelines: Google ranks content in the "Know Simple" subgroup if it is formulated correctly and comprehensively in 1-2 sentences. A short list with bullet points or numbering can also prove to be useful and informative.

 

 

How can you exclude content from featured snippets?

 

To exclude content for featured snippets, a small note is required:

 

 

<meta name=“googlebot“ content=“nosnippet“>

 

 

This information is simply inserted in the header of the page. Now Google knows and ignores the content accordingly for featured snippets.

 

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Conclusion: What are featured snippets?

Featured snippets are ideal for answering questions briefly and concisely. There are three different types to choose from. There are no precise signals to Google, only the content can be designed accordingly.

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