SEO Glossary: Geotag

What is a geotag?

A geotag is used for various media, such as photos and videos. If the meta element has been set, the corresponding geographical position at which the respective media element was recorded can be seen quickly and easily.

Unter anderem sind Digitalkameras und Smartphones dazu in der Lage, während der Aufnahme ein Geotag zu setzen. Dabei wird üblicherweise der Längen- und Breitengrad gespeichert. Hinzu kommen Informationen wie Ortsname, Land und die aktuelleHöhe.

Geotagging is particularly useful in large albums on the computer and on websites in order to be able to assign images. Where did I take this picture again? The geotag provides the right answer!

How does geotagging work?

The basis for geotagging is GPS data. These are stored directly by the GPS-enabled device. Many smartphones, for example, have the necessary technology and have an integrated GPS receiver. Depending on the device, additional software may be required to make full use of the function.

If you are working with an external GPS receiver, the geographical coordinates are assigned to your recordings according to the time. To do this, the time on your camera must be synchronized with the time on the GPS receiver. Only then is a clear geographical assignment possible.

Your camera must also be able to save JPEG files with stored EXIF data. This data includes not only the time, but also the GPS data.

• I am one of the leading SEO experts in Germany

I am known from big media such as Stern, GoDaddy, Onpulson & breakfast television and have already worked with over 100+ well-known clients successful on Google. 

Google rating

Based on 185 reviews

Trustpilot rating

Based on 100 reviews

Request an SEO strategy meeting now

What are the benefits of geotagging?

Geotagging on the internet is a method of displaying the location of a person or a website. Especially in social media - such as Instagram - coordinates can be used in the status report or in posts.

However, photo services also use geotagging: other users can search for images that were taken at a specific location around the globe. Geotagging is also an excellent way of displaying images on virtual maps. Google Maps and Google Earth are just two examples of this.

Geotags are also increasingly being used in various industries. The following areas benefit from the use of geotags:

• Tourism
• Environmental planning
• Road traffic
• Civil protection
• Spatial planning

Geotags and SEO - how do they fit together?

The geotag is also used in search engine optimization (SEO ). This is primarily about local SEO or local search engine optimization. Regionally active service providers benefit from being found by users from their region. With the help of geotags, for example, restaurants, retailers and tradespeople can be found at a specific location via the search engine.

Versiehst du deine Webseite mit Geodaten, kannst du unter dem Suchbegriff „Restaurant [Ort]“, „Geschäft [Ort]“ bzw. „Agentur [Ort]“ gefunden werden. Selbst dann, wenn deine Webseite ansonsten nicht gut optimiert ist, kannst du damit eine damit eine hoheReichweite erzielen.

What are the benefits of geotagging in social media?

Geotagging in social media, such as Instagram, offers very special advantages:

• More engagement: If your post has a location, it will also appear in the location's feed. A geotag can increase engagement by up to 80 %.
• Local cooperations: If you are looking for collaborations with companies in your area, you should use geotagging. Companies may be actively looking and become aware of you as a result.
• More visibility: Just as with local SEO, a geotag also increases the visibility of your content on social media.
• Additional information: Your community may be very interested in where you are traveling and where a photo was taken. They don't have to search for the location in the hashtags if you add a geotag directly to the post.

• Free
  SEO strategy meeting

In a free SEO strategy consultation, we uncover untapped potential and develop a strategy to make you more successful on Google. 

• More organic visibility
• More organic visitors to your website
• More inquiries & sales

Request an SEO strategy meeting now

What geotag types are there?

There are three different types of geotags:

Direct GPS tagger:

• This geotagger is mounted directly on the camera's hot shoe. When a picture is taken, the GPS data is saved in the image file.
• No separate synchronization of the time is required, everything runs fully automatically
• GPS taggers drain the camera's battery and are also more expensive to purchase. They also offer limited functionality.

Attached GPS tagger:

• The attached GPS tagger is also plugged directly into the hot shoe. However, the position data is recorded independently of the camera in a separate memory.
• No direct connection to the camera is required to synchronize GPS data and time
• To link all the location data of the images with each other, software is required on the computer later on
• The attached GPS tagger is cheaper, saves the battery and saves more than just GPS data. City and street names are also recorded.

Separate GPS logger:

• Der Separate GPS-Logger ist die wohl flexibelsteLösung. Er ist direkt in der Digitalkamera oder in einem Smartphone integriert und wird aktiviert, sobald der Nutzer das Gerät einschaltet.
• No software is required to display the location and GPS data later. The logger saves all data in the EXIF file, which can then be conveniently viewed later in the image details.
• GPS loggers are inexpensive, easy on the battery and store all relevant coordinates such as street names precisely.