SEO Glossary: Geotag - All you need to know!

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In a nutshell: What is a geotag?

A geotag is used to assign geographical coordinates to photos. This makes photographs easier to find in combination with a specific location.

What is a geotag?

A geotag is used with various media. Among them are photos and videos. If the META-ELEMENT has been set, the corresponding geographic position at which the respective media element was recorded can be seen quickly and easily.

Among other things, digital cameras and smartphones are capable of setting a geotag during the recording. This usually stores the longitude and latitude. This is supplemented by information such as the name of the place, the country and the current altitude.

Especially in large albums on the computer and on websites, geotagging is useful for assigning shots. Where did I take that picture again? The geotag provides the right answer!

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How does geotagging work?

If you take a closer look at a geotag, it contains GPS data. They consist of longitude and latitude and thus complement the respective location. Geotagging requires an integrated GPS receiver in the camera. Once activated in the camera's settings menu, geotagging is fully automated.

Another piece of information is the storage of EXIF data. So, for example, if a camera takes a JPEG image, the EXIF file is created in the background. This image file contains all the technical information about the image. Among other things, information about the camera model, date and time, and the corresponding geotag.

What are the geotag types?

A look at the geotag shows that it differs in three different ways:


Direct GPS Tagger


  • This geotagger is mounted directly on the camera's hot shoe. If a picture is taken, the GPS data is saved in the image file.
  • Here no separate synchronization of the time is required, everything runs fully automatically
  • GPS taggers drain the camera's battery and are also more expensive to purchase. In addition, they offer limited functionality.


Attached GPS Tagger


  • The attached GPS tagger is also plugged directly onto the hot shoe. However, the position data is recorded independently of the camera in its own memory.
  • No direct connection to the camera is required to synchronize GPS data and time
  • To link all the location data of the images together, software on the computer will be required later
  • The attached GPS tagger is less expensive, conserves battery power and stores not only the pure GPS data. City and street names are also recorded.


Separate GPS logger


  • The Separate GPS Logger is probably the most flexible solution. It is integrated directly in the digital camera or in a smartphone and is activated as soon as the user switches on the device.
  • No software is required to view the location and GPS data later. The logger saves all data in the EXIF file, then they can be conveniently read later in the image details.
  • GPS loggers are inexpensive, save battery power and precisely store all relevant coordinates such as street name.

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Conclusion about geotag

Geotags are quite useful when taking photos and videos to track locations and street names later on. They can also help with support Local SEO, to rank higher in regional or local search queries.

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