In a nutshell: What is JSON-LD?
JSON-LD is a syntax recommended by the W3C. It allows data to be represented in a clear and structured way. This enables search engines, among others, to better understand data on a website.
What is JSON-LD?
The term JSON-LD means completely written out "JAVASCRIPT Object Notation for Linked Data". This is a syntax that is based on JSON. JSON-LD supports embedding data in a structured way and linking it to a page.
This tells other external programs and search engines, with the help of "Linked Data", which data should be displayed in a structured way. Consequently, the structured data can be exchanged by common web applications and processed automatically. By the way, it does not matter which file format the data has.
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What are the advantages of JSON-LD?
The following are advantages that JSON-LD brings:
- Thanks to the syntax, compatibility is established between many standards (web applications)
- Many different web applications can read JSON-LD, which enables high interoperability
- JSON-LD allows a quick and easy implementation. This way many basic functions work without much effort.
- The syntax is easy to read and understand. This makes it easy to use.
- When structured data is included using JSON-LD, it is separated from the actual content of a website. This results in fewer errors.
- No great effort is required to present data in a structured way. Thus, data can be made available for search engines quickly and easily.
How to integrate structured data using JSON-LD?
Um strukturierte Daten mit JSON-LD einzubinden, werden sie im Quellcode hinzugefügt. Allerdings werden alle Daten in
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Conclusion: What is JSON-LD?
JSON-LD is perfectly suited to output data of various types in a structured way. Thus, they are uniformly understood by different web applications and search engines.
