Going viral: What does that mean and how does it work?
In the age of the internet, it has never been easier to become famous around the world overnight. A funny moment, captured on a video, is enough to be flushed into the timelines of billions of people. A share here, a like there, a link here and bang: a spontaneous video, photo or word becomes famous overnight [...]
Edit your Google company profile: This is how it works!
Creating a company profile on Google has many advantages for companies. However, it is necessary that the information contained there is always up-to-date and correct. So what should you do if your information changes? We at Specht GmbH will now show you how to edit your company profile. Note: Google [...]
International SEO: 7 tips for better global visibility
International SEO includes strategies and techniques to make your website visible through high rankings in global search engine results. But without an international SEO strategy, it is not easy to help a German website gain more reach in other countries. What you should consider in your international SEO strategy and how you can [...]
The most important online & offline marketing strategies at a glance
In times of digitalization, B2C and B2B marketing has become a dynamic field that is constantly growing and evolving. Modern online marketing strategies are particularly important if you want to be successful and stand out from the competition. However, there are also proven offline methods that you should know and master. In this [...]
Omnichannel marketing: 6 steps to a successful strategy
With an intelligent omnichannel marketing strategy, you can create exceptional customer experiences on different channels and improve your sales in the long term. In this article, Timo Specht will define omnichannel marketing and provide you with effective steps towards an effective and sustainable strategy. Omnichannel marketing: what is it actually? With omnichannel marketing, you create a cohesive buying experience across [...]
The best ChatGPT alternatives for different purposes: a comprehensive overview
Artificial intelligence (AI) is becoming increasingly important. ChatGPT from OpenAI in particular is an impressive tool that helps companies and private individuals with research, learning, writing, organizing and many other tasks. But besides ChatGPT, there are numerous other AI models and services that you should have on your radar. Whether you need support in [...]
Marketing for dentists: how to increase your reach
A fully booked appointment calendar, expert status online and offline and patients who know exactly that they only want to be treated by you - this is the result of successful SEO for dentists. Reach more private patients and advertise additional services in your practice in a targeted manner. Various marketing measures can improve your reach and visibility as a dentist. [...]
ChatGPT plugins have been abolished - get to know the alternative!
ChatGPT plugins are currently the talk of the town among ChatGPT users. Why? Because the plugins have no longer existed since April 9, 2024. For people who use ChatGPT, there is an exciting alternative in the form of GPTs. In this blog post, we will bring you up to date on ChatGPT plugins and GPTs. Find out here how [...]
7 measures for customer acquisition: methods for the B2C and B2B sectors
Customer acquisition is a major challenge, especially for young companies that do not yet have a large customer base. The measures should always be tailored to the company's target group and sector. In addition to active customer acquisition, there are a number of ways, especially in online marketing, to convince potential customers of the company and its products or services in a passive way. [...]