Why is online reputation management important? Must Know's!

Reputation is the standing that a person or institution enjoys as a result of outstanding achievements. It is the decisive factor in whether information is disseminated in a positive or negative sense. Basically, reputation is a form of propaganda that determines intrinsic value and can no longer be reversed at a certain point.

In the 21st century, reputation development has largely shifted to the internet, especially for companies and organizations. The disadvantageous aspect of this is that a negative opinion spreads much faster than before. On the other hand, the Internet opens up ways to manage reputation in a controlled manner and thus bring about a positive development. The activity of ONLINE REPUTATION MANAGEMENT has emerged in order to carry out precisely this advantageous development of a reputation in a controlled and targeted manner. The enormous importance of this activity increases with every day that trade and entrepreneurship moves to the World Wide Web.