SEO glossary: User experience (UX)

In a nutshell: What is user experience (UX)?

User experience (UX) is the user experience a visitor has when browsing a website or app. Such a user experience can be both positive and negative. If the latter is the case, a corresponding optimization should be carried out.


What is the user experience?

The term user experience translates as "user experience" or "user experience". It is abbreviated as "UX". When a user is on a website or app, he interacts with it. For example, he opens other subpages, looks around in the menu or uses any function.


Depending on how satisfied he is, a certain user experience results, which depends on various factors. This can be either positive or negative.


The goal of an SEO and website owner should always be to create a predominantly positive user experience for visitors.


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What is the difference between user experience and usability?

In many places, user experience is equated with usability or used as a synonym. Unfortunately, this is not quite correct.


This is because usability is purely about objective user-friendliness and ease of use. User experience, on the other hand, describes purely aesthetic and emotional characteristics. For example, if a website has an appealing design and is easy to use due to its numerous functions, positive emotions are evoked.


Nevertheless, it is the case that both terms are closely related. In other words, user experience is an extension of usability, so to speak.


What are the goals of user experience?

When a user visits a website or uses an app, certain effects and experiences are evoked. The goal is for the user experience to be positive. In other words, the user feels good. This can result in a better perception of a brand.


But it also increases the chance that a user will be happy to recommend a site to others. The bottom line is that the better brand perception and recommendation rate result in more sales and profits.


For this reason, website operators and SEOs should always strive to ensure that the user stays on a website or app as long as possible. Negative experiences should always be avoided here in order to keep the bounce rate low. So the primary goal is for the user to find what they were looking for as quickly as possible.


How is a good user experience (UX) achieved?

The following are important features that lead to a good user experience:


  • Both technical factors and an appealing design are must haves. They basically ensure that users feel comfortable and that the DEPARTURE RATE remains low.
  • How do I address my users? Depending on the company or the type of project, you should decide on a specific approach with which you communicate with your users. Keep it the same in other areas like social networks.
  • Offer entertainment! You should at least meet the experience of your users. But it is even better if they are exceeded. With such surprise effects, you ensure that you stand out from other providers. This way you create a recognition value.


Tip for SEOs: If your users like to stay with you and the user experience (UX) is good, this has a positive effect on dwell time and bounce rate. Search engines such as Google are also seeing this upward trend. This allows you to climb up the rankings.


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Conclusion: What is the user experience?

An outstanding user experience (UX) is crucial for the success of a website. It not only influences usability, but also emotional aspects that shape the user experience. An effective UX strategy increases dwell time, improves brand perception and encourages referrals, which ultimately leads to higher sales and profits.

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