SEO Glossary: Blogroll

What is a blogroll?

The blogroll is nothing more than a list of links placed in the sidebar of blogs. Basically, the idea behind it is to link other blog domains with similar or interesting topics. This can be their own, as well as blogs of other webmasters. For example, to do them a favor.

 

Especially in the early days of blogs, blogrolls were used almost everywhere. But then came the big turning point, when the blogroll unfortunately lost its importance. The reason for this was the misuse to place sold or rented links in the blogroll. For this reason, it is advisable to use the blogroll exclusively for useful purposes and not to include too many links.

 

Moreover, a majority of all bloggers no longer use blogrolls at all, as they are already considered obsolete.

 

 

Is a blogroll still useful these days?

Is the blogroll extinct and anything but useful today? A good question, where opinions differ. While some bloggers reject the blogroll in principle, others still use it.

 

Here the question is what the links in the blogroll are used for and how many are built. If a blogger sets 3-5 links to offer the reader real added value, the blogroll is naturally built. In addition, it is well known that it can not hurt if a domain also has OUTGOING LINKS has. Hereby, you can send Google and Co. a positive signal and build links that are thematically relevant to your blog.

 

How should a blogroll be structured?

 

If you want to set up a blogroll, there are a few points you should keep in mind. These include:

 

• It makes sense to link only trustworthy and "clean" blogs and websites. Are the pages to be linked relevant to the topic? All the better!
• Periodically, it doesn't hurt to check all links on multiple blog projects. Thus, link corpses with 404 errors can be found and eliminated with a few clicks.
• In no case should too many links be placed in the blogroll. Here counts: Quality instead of quantity. Here is also again the point naturalness, so as not to attract negative attention from search engines.

 

Unfortunately, some CMS providers such as WordPress have removed blogrolls or menu items such as "Links" from their program. If you still want to install a blogroll, you can install a corresponding plug-in, for example.