Why WordPress is the best CMS for successful SEO

WordPress has proven to be indispensable in the world of search engine optimization and web development over the years. In the following article, we will show you why WordPress is the leading content management system for successful SEO. 

WordPress at a glance

The WordPress content management system was created in 2003 as blogging software. It was developed by the US computer scientist Matt Mullenweg. Since then, WordPress has become the global market leader among CM systems, with a market share of over 60 percent. A key factor in its popularity is its open source nature, which does not require a paid license. In 2005, Mullenweg founded Automattic Inc to establish the commercial branch of WordPress. WordPress.com offers website hosting, including a free basic package with optional additional services such as your own domain and direct support. WordPress.org, on the other hand, serves as a platform for the free software, which users can install on their own hosting.


WordPress offers a wide range of search engine-friendly plug-ins and extensions created by developers worldwide, many of which are available completely free of charge. These enable flexible adaptation, expansion and search engine optimization of websites for various industries and target groups. The constant further development by an active developer community continuously improves the offering. WordPress is user-friendly to use. Even without extensive prior knowledge, you can quickly learn to edit and exchange content independently without compromising the overall appearance of the website.


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Why WordPress is the best and most successful CM system for professional websites and successful SEO


1. Set up permalinks quickly and easily

With WordPress, you have the option of designing your permalinks in an appealing way. Editing your website URL is extremely easy. Instead of complicated, confusing URLs, you get clear and structured addresses. For example:


  • Simple: https://www.example.de/?p=123
  • Date and name: https://www.example.de/2023/07/22/beitrag/
  • Month and name: https://www.example.de/2023/07/beitrag/
  • Numeric: https://www.example.de/archive/123
  • Post name: https://www.example.de/neuerseobeitrag/


The best thing about this is that you can integrate important keywords into the URL. This not only makes your URL more visually appealing and informative, but can also improve your position in the search results.


2. simple and intuitive operation

WordPress impresses with its first-class user-friendliness and does not require in-depth programming knowledge for the basic functions. This means that you can manage and update your websites independently, even without IT training, which makes you independent and saves time, nerves and costs at the same time.


The WordPress user interface is intuitively designed, which makes it particularly easy to use. New posts or pages can be added with just a few clicks. Integrating media or installing plug-ins is also effortless. In addition, WordPress offers a wide range of customization options to meet the individual SEO needs and design ideas of users. With an extensive selection of themes and extensions, almost any idea can be realized, making WordPress an ideal solution for various web projects.


3. first-class integration with social media marketing

With WordPress, you can seamlessly integrate your marketing campaigns into social networks. Since social media today has a huge reach and is ideal for branding, it also plays an important role in your SEO ranking. So as a marketer, it's smart to integrate social media into your online marketing strategy. WordPress makes it easy: you can add custom social media buttons to your blog to make it easier to share your content, add a social media feed to your website and even automate your social media activities.


4. huge community of SEO experts and web developers

WordPress is known for its dynamic and constantly growing worldwide community. This global community of developers, designers and SEO experts is the heart of WordPress and ensures that you as a WordPress user always receive the latest updates.


Thanks to the huge community, many problems that you might encounter in the course of your SEO activities have already been successfully solved. You therefore also benefit from reliable support with WordPress. This continuous support and the commitment of the community contribute significantly to the improvement and expansion of the WordPress platform, which is constantly evolving and adapting to the needs of its users.


5. manage metadata quickly and easily

SEO titles and metadata are important so that search engines can categorize your website correctly. They help search engine crawlers to better understand the content of your pages. By including relevant keywords in your metadata, you increase the chance that your website will be ranked higher for these keywords. WordPress supports you very well with this. With a plugin like Yoast SEO, you can easily add metadata to all your posts. This tool is easy to use and you can set it up in just a few minutes.


6. high flexibility and adaptability for SEO activities

WordPress allows you to choose from a wide range of themes and plugins to personalize and optimize your website. This comprehensive selection offers a solution for almost every requirement and preference to optimize and improve your digital presence. If you want to improve the local SEO ranking of your website, we have good news for you: Google prefers websites that offer an outstanding user experience. And that's exactly what you can achieve with WordPress thanks to its numerous extension options.


  • Variety of themes and templates: You can choose from over 5,000 free WordPress themes and more than 60,000 paid premium themes.
  • Rich selection of plug-ins: You have access to more than 60,000 free WordPress plug-ins and over 100,000 paid premium plug-ins to customize and optimize your website.


Thanks to the flexible architecture of WordPress, you can access essential functions and customize them individually.


7. optimized loading times and fast page loading

The speed of your website is important for Google rankings, especially for mobile searches. A slow website can not only annoy users, but also lower your position in Google search results. Fortunately, WordPress offers great plugins that make your website faster. Examples include ShortPixel and EWW Image Optimizer. These plugins reduce the file size of your PDFs and images and thus shorten the loading time of your website. For even better optimization, there is WPOptimize or the more professional W3 Total Cache. These plug-ins improve the loading time by caching your pages, cleaning up your database and compressing your images.


8 WordPress follows the mobile-first approach

WordPress is designed for mobile use. In the last five years, mobile usage has increased by over 200 percent. As a marketer looking to get started online, it's important that your website is mobile-friendly. The great thing is that if you already use WordPress, your website is automatically optimized for mobile devices. So you don't have to do anything else to make it accessible on smartphones and tablets.


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WordPress is the world's most popular and most widely used content management system. Thanks to a large and active community that is constantly working on search engine-friendly plug-ins and themes, WordPress offers a high level of customizability for various SEO activities.


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