What is a Schema.org markup?
If website owners and webmasters want to present their content in a standardized way, Schema.org markup can help. On the portal of SCHEMA.ORG portal provides all the necessary information on how to present data and content in a structured way.
The search engines Google, Yahoo, Bing and Yandex are now working together on the Schema.org standard to enable uniform structuring of data. The aim is to make it easier to process such content with the corresponding Schema.org markups. This makes it possible, for example, to display the corresponding markups as rich snippets in the SERPs.
Example: The operator of a cooking portal publishes a large number of recipes online. Each individual recipe is displayed on a subpage and structured using Schema.org markups.
Erscheint ein Rezept in den SERPs von Google, wird es dank der strukturierten Informationen als RICH SNIPPETdargestellt. Dabei werden sowohl Zutaten, als auch Zubereitungstipps in einer klar strukturierten Tabelle direkt in den Suchmaschinenergebnissen angezeigt.
Some frequently used element types are listed below:
- Dates, events and functions
- Informationen über Personen
Produkte und ähnliche Angebote - Books, music, movies, series and more.
- Various recipes from the world of baking and cooking
- Information about companies, stores, restaurants and places
- Reviews and ratings
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Why is it important to structure content with Schema.org markup?
The following is important information and facts about why Schema.org markups are so important:
- In the past, it wasn't exactly easy for website operators to output their content in a clear and structured way. With the help of Schema.org markups, this is now quick and easy. All the important information is listed here so that you can use it in your own project.
- Large, well-known and relevant search engines such as Google and Bing use Schema.org markup to display data in a structured way. One more reason,
- implement such markups on your own project. This is because the better and faster search engine crawlers can recognize content and then display it in the SERPs.
- Last but not least, search engine users also benefit from Schema.org markups. This makes it quicker and easier for them to find the information they need without having to search for a long time. Search engines such as Google always endeavor to display such high-quality content at the top.
How is Schema.org markup implemented?
Um die entsprechenden und hilfreichen Markups auf der eigenen Seite einzubinden, bietet Schema.org eine kostenlose Datenbank und Dokumentation an. Hier sind alle Informationen nachlesbar, wie die semantische Auszeichnung strukturierter Daten richtig erfolgt. Direkt nach Umsetzung der Elementtypen können Suchmaschinen-Crawlerauch schon die aufbereiteten Inhalte verarbeiten und in die SERPs übernehmen.
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Conclusion: What is Schema.org markup?
Schema.org markups offer great added value not only for search engines, but also for website operators and visitors. While search engines present various information such as recipes in a structured way, they are clearer for users. Last but not least, rich snippets look more attractive to users, which can result in a higher click-through rate.
