SEO glossary: Landing page

What is a landing page?

Website operators can define exactly what kind of landing page visitors should be directed to. For example, if interested parties and potential customers click on an organic search result or an advertisement, they are forwarded directly to the landing page.

 

The goal is now to directly encourage the visitor to take a certain action. Here, for example, further information can be distributed or a lead can be generated. But also a redirection to another page is possible.

 

Advantages of landing pages in terms of conversion rates:

 

• Leads: It's no longer a secret that the right landing page strategy can generate LEADS CAN BE GENERATED can be generated. Experienced marketers rely on different landing pages.

 

• Sales: At the same time, there is also the possibility that sales can be achieved with landing pages. For this reason, many companies already rely on such a strategy.

 

• Traffic: If a landing page is professionally optimized with SEO, it can also generate organic search engine traffic at the same time. This kills two birds with one stone

 

 

What is a landing page required for?

Whether for search engine traffic, advertisements or other marketing channels, landing pages are an excellent way of persuading interested parties and potential customers to take a specific action.

 

Depending on the type of traffic or the keyword via which the visitor reaches a landing page, a need is to be addressed or a problem solved.

 

Examples:

 

• The landing page shows a visitor exactly how information and products he has searched for. Alternatively, such information can also be referred to in an advertisement.

 

• A landing page increases the interest in a product or information

 

• On the landing page, the effort required to get to a problem solution, information or product is as low as possible. The lower the effort, the higher the chance of winning over the prospect (lead or sale generation).

 

How are featured snippets created?

Some website owners are burning to know how to create a featured snippet create. After all, they attract curious eyes and encourage users to click on the linked page. And that means traffic.

 

However, there is no exact recipe for telling Google whether content is suitable for featured snippets. The search engine decides independently whether the content is suitable.

 

Only a small note in the Search Evaluator Guidelines states: Google ranks content in the subgroup "Know Simple", which is formulated correctly and comprehensively in 1-2 sentences. Even a short list with bullets or numbering can prove to be quite useful and informative.

 

What are the goals of a landing page?

With the help of a landing page, the needs of interested parties are to be satisfied, problems solved or desired information transmitted. In other words, a kind of impulse to action is to be generated in order to ultimately motivate the prospect to interact.

 

Below are some motivations why users visit a landing page:

 

• You would like to receive information on a specific topic

 

• They are interested in a product, which they may want to buy

 

• Interested parties want to learn more about a service or register on a community

 

• They request quotes for specific products or services. Alternatively, they can also contact us for a personal consultation interested.