SEO glossary: Facebook ad manager

 

What is the Ads Manager on Facebook?

Besides organic reach and traffic generation, marketers also have the option to get paid traffic. A healthy mix of both can't hurt to reach the right target audience and get lots of random actions such as LEADS or sales.

 

It was precisely for marketers like these that Facebook once launched its own ad manager to create and place ads quickly and easily. The powerful tool offers a wide range of setting options to customize ads and target groups precisely.

 

In the beginning, a little practice is required to get to grips with the user overview and the numerous functions in the Facebook Ads Manager. But soon everything will be self-explanatory and nothing will stand in the way of you booking your professional and high-quality traffic.

 

 

What features does Facebook Ads Manager offer?

 

In order to create and place ads in Facebook's Ad Manager, the tool offers numerous functions. These will be discussed individually below:

 

• Ads: After a campaign has been created, you create the corresponding ads in it. There are various ad types to choose from. Then you can continue with the placement as soon as the ad(s) have been approved.

 

• Target group: This point is particularly important so that you reach the desired people. You can define your target group down to the smallest detail. This includes, among other things:

- Gender
- Age
- Country
- Place of residence
- Relationship status
- Interests

 

• Budget: How much do you want to invest in a campaign and/or different ads? Here you can specify a maximum total budget and daily budgets.

 

• Statistics: To check the performance of your ads and campaigns, the Facebook Ads Manager offers numerous statistics. For example, you can find out how many impressions and clicks an ad has achieved.

 

• Subsequent optimizations: Do you still want to change something and have discovered optimization potential? You can simply make subsequent adjustments so that your ads and campaigns run better.

 

What Ads types does Facebook Ads Manager support?

 

In the Facebook Ads Manager, you can create an ad with just a few clicks. You can choose between different types of ads:

 

• Photo Ads: Maybe not too spectacular at first sight, but with the right images Photo Ads can definitely gain attention. They consist of image, title, target domain and description text.

 

• Video Ads: Here you have the possibility to insert various inspiring content. This can be, for example, a product video, or an image video of your company.

 

• Carousel Ad: The carousel ad type consists of a row with up to ten photos or videos. Here, for example, products, services or other relevant information can be presented to attract interested parties. Creative minds show here, for example, advantages of a product or create a panoramic image.

 

• Slideshow Ad: To create a slideshow, you can insert a series of still images or video clips, for example. Although the clips are short, they are eye-catching when used correctly. The advantage over videos here is that the bandwidth from the user does not suffer so much. In addition, in the Slideshow Ad texts and music can be added.

 

• Collection Ad: This form of advertising is especially suitable for mobile devices. Here, for example, you can present one or more products to attract potential customers.

 

• Messenger Ads: Elements such as videos, photos or carousels can also be prepared and added so that they are optimally displayed in Facebook Messenger. This allows you to reach a large number of users who use Facebook Messenger. Alternatively, you can also create an ad with a Call-To-Action button. If interested parties click on the button, users are forwarded directly to the chat. Here they contact you or are guided through chatbot sequences.