SEO Glossary: Disavow



In a nutshell: What is a Disavow?

If website owners want to remove incoming links to their domain, the Disavow tool is suitable for this purpose. It is especially useful when links point to one's own site over which webmasters have no control.

What is a Disavow?

Experienced website owners in particular have heard of this before: A website ranks on the first page in the SERPs. Suddenly, the ranking collapses unexpectedly. A detailed analysis reveals: The domain has received unwanted incoming links, with which an unknown person apparently wanted to cause damage (links that violate Google's guidelines).


Much to the annoyance of the owner, who can't help it and whose painstaking and diligent work was apparently in vain. If it weren't for Google's Disavow Tool! If webmasters notice negative incoming links that are of inferior quality and on which they have no influence, it helps to remove them.


To remove such links, only a few steps and the GOOGLE SEARCH CONSOLE are required. Here the domain must be added (if not already done) and verified. Afterwards, a so-called disavow file is uploaded, which contains all "harmful" links.


The result: Google devalues the links in the list and ensures that they no longer have any influence on the ranking.


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How does the Google Disavow Tool work?

As mentioned above, it is necessary to upload the file with the malicious links in the As mentioned above, it is necessary to upload the file with the malicious links in the GOOGLE DISAVOW TOOL. One link at a time will be listed in each line. If a complete domain is to be included in the disavow, the addition "" is also required.


The whole thing can then look like this


In addition, there is the possibility to provide further information under a link or under a domain. Here it is necessary to put a "#" directly in front of the reference.


After the disavow file is uploaded, a check is performed. Afterwards, it can take about 2-16 weeks until the first changes become noticeable and the ranking increases again.


If webmasters want to check incoming links, they can do so directly in Google Search Console, among other places. In addition, the online market offers some practical backlink tools that provide professional and detailed backlink information at the push of a button. backlink-profiles at the push of a button. Unwanted, harmful links can be identified in this way.


Is it possible to undo the Google Disavow file?

Yes, this is done quickly and easily. For this, it is necessary to simply upload a new link list in the Google Disavow tool. If you want to disavow a link, simply remove it from the list. After that, simply upload the list to overwrite the existing one.


When and why should you invalidate a link?

As addressed earlier, links should be invalidated that are most likely to be spam or placed willfully to cause harm.


This is how you recognize bad or broken links:


  • Links from spam comments
  • Pages that seem to be used exclusively to distribute links
  • Links from domains that do not match your target country


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Conclusion about Disavow

For years, wantonly placed, bad links have often caused headaches for webmasters and website owners. With Google's Disavow tool, it is now possible to devalue such links. This means that they are no longer included in the ranking and lose their validity.



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