SEO Glossary: Dofollow Link - All you need to know!

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In a nutshell, what is a dofollow link?

If the link to another page is created on a website, Google evaluates it as positive. It is an important trust signal, which is passed from the linking website to the linked website.

What is a dofollow link?

Whether to websites, documents or other file types. Links are now the be-all and end-all and an important part of the Internet. Webmasters can choose between a Dofollow or a Nofollow linking method. The Dofollow link discussed in this article is a kind of trust signal between two sites and helps to set positive signs.

If a link is inserted on a website, it always has the Dofollow attribute with it. This gives the bot the signal that it may look further on the linked page. In addition, the Dofollow link causes the signal to provide added value for the linked website. Thus, the linked page can increase in ranking.

If webmasters want to set a Dofollow link, no further attributes or notes are necessary. Only if a link is to be classified as Nofollow, the corresponding attribute is required.

Dofollow links were mainly created to fight spam links. These were increasingly used in the past, for example, to use comment functions to increase link popularity.

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What is the difference between a dofolllow and a nofollow link?

If a dofollow link is set, a search engine receives permission to follow a link. At the same time, the link juice is passed on to the linked website, so that the ranking there can develop positively.

With a nofollow link, on the other hand, only website visitors can see the content of the linked page. Bots of a search engine, on the other hand, are not allowed to see the linked page. If they see a corresponding link with a Nofollow attribute, they do not look any further on the target page.


What are the advantages of Dofollow links?

Below are crucial advantages of Dofollow links:


  • One or more Dofollow links help to increase the link popularity of a website. In the long term, this means greater added value. It does not matter on which type of website Dofollow links are set.


  • If several webmasters set Dofollow links for each other, they can create a natural link image. This is the case, for example, when they create comments linking to their blog. At the same time, the chance of also receiving a valuable link from another webmaster increases when he links with a Dofollow link.



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Conclusion about Dofollow Link

If website owners want to send positive signals to search engines, they set a Dofollow link. This does not even require a corresponding attribute. The BOT then follows the linked page and positively enhances its content. Dofollow links were primarily developed to counteract spam measures such as the mass placement of spam links.


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