SEO glossary: Google Analytics

 

What is Google Analytics?

Most operators of a blog, online store or any other website have heard of Google Analytics. The analytics tool is extremely useful and provides various information and data.

 

With just a few clicks, website owners can find out how their own site is performing, for example. Or where and how visitors stay on the website and how they behave. This information is also very important for recognizing potential and making optimizations.

 

Google Analytics also provides information on how many visitors visit daily, where they come from and how old they are. If the Google Analytics account is also linked to the Google Search Console, its data is also available. This allows further conclusions to be drawn.

 

 

Overview of some data provided by Google Analytics:

• Session duration in minutes and seconds shows how long visitors stay on the website individually and on average
• What is the average RAPE RATE?
• How old are visitors, what gender are they, and what country/region do they come from?
• Which device are visitors using? Desktop PC or mobile device? It is also possible to display device models.
• From which sources do visitors come? Example: Organic search results, links or social networks.
• As you can see, Google Analytics is a powerful tool and provides a lot of useful information.

 

How does Google Analytics work?

The system works with JavaScript so that Google Analytics can read all the information. When a visitor opens the website, tracking takes effect immediately and they are recorded by Google Analytics. It is also possible to display current users in real time.

 

If webmasters want to track user data with Google Analytics, they must integrate the corresponding tracking code on their website. Alternatively, a Google Tag Manager is also possible.

 

First, it is necessary to create a Google account. Then, the Analytics website is visited to open an account here. Google explains here step by step what is required for the setup.

 

Owners of multiple domains and, for example, multiple customer projects can also set up individual project categories. Thus, everything is clearly separated from each other.

What features does Google Analytics offer?

Google Analytics offers numerous useful functions. For example, webmasters can have individual reports automatically sent to them by e-mail at regular intervals. These contain all the desired statistics and data.

 

The Alerts function is also useful to be informed about significant changes. For example, if there is an increase or decrease in conversions, Google informs about it via a message. This eliminates the possibility of undetected problems that could last for days and can be solved immediately.

 

All basic functions of Google Analytics at a glance:

 

• Target group analysis
• Real-time analysis of current visitors
• Relevant data about user behavior
• All important acquisition information in one overviewDisplay of conversions in e-commerce
• Test reports from A/B Testing
• Target-defined evaluations in different table forms