Specht GmbH: Your SEO & SEA specialists
GEO Agency - Future-proof AI search optimization for your brand
- #1 In your niche
- More inquiries & sales
- More turnover
Over 250+
customers
Digital search is changing rapidly. Conventional SEO (search engine optimization) alone is no longer enough to remain successfully visible in the long term. As a specialized GEO agency, Timo Specht supports you in optimally positioning your brand in AI-based search systems such as Google AI Overviews, Google's AI Mode, ChatGPT, Perplexity, Grok and other generative search engines.
Google rating
Based on 315 reviews
Trustpilot rating
Based on 107 reviews
Recommended by:
What is GEO (Generative Engine Optimization)?
GEO stands for Generative Engine Optimization and refers to the targeted optimization of your content for AI-supported search platforms and generative AI models. While traditional SEO is mainly focused on search results in the form of blue links, GEO concentrates on making your brand prominently visible within the new search experience worlds. These include AI generation, answers to complex questions and brand-related mentions.
Why GEO is crucial for your company
Despite the multitude of new terms and specializations, Specht GmbH views all of these disciplines as part of the overarching area of "SEO". For us, it goes without saying that successful search engine optimization today no longer only includes classic search engines, but also visibility in AI-supported systems, generative search engines and language models. Our SEO strategies seamlessly integrate GEO, AIO, LLMO and AI SEO to ensure holistic and future-proof optimization for our clients.
Why GEO is crucial for your company
Ensuring future viability: Traditional SEO alone is becoming increasingly less important. Google and other platforms are increasingly relying on AI-supported search results.
Increase brand awareness: GEO maximizes your visibility through strategic placements in AI-generated responses.
High quality traffic: GEO targets quality visitors who already show a strong interest in your products and services.
Overview of the new SEO terms and their meaning
Term | Meaning | Simply explained |
|---|---|---|
SEO | Search engine optimization | Optimization of websites so that they are better found by search engines |
GEO (Generative Engine Optimization) | Optimization for AI-supported search engines | Design content so that it is visible in AI-generated responses and search platforms |
AIO(Artificial Intelligence Optimization) | Optimization for artificial intelligence systems | Measures to make content visible and relevant for various AI systems |
LLMO (Large Language Model Optimization) | Optimization for large language models (LLMs) | Prepare content so that large AI language models can understand and use it |
KI SEO / AI SEO | SEO in the age of artificial intelligence | Combination of classic SEO with optimization for AI systems and generative search engines |
Why Specht GmbH is still talking about SEO
Despite the multitude of new terms and specializations, Specht GmbH views all of these disciplines as part of the overarching area of "SEO". For us, it goes without saying that successful search engine optimization today no longer only includes classic search engines, but also visibility in AI-supported systems, generative search engines and language models. Our SEO strategies seamlessly integrate GEO, AIO, LLMO and AI SEO to ensure holistic and future-proof optimization for our clients.
Comparison table of GEO channels
In today's digital world, traditional SEO is no longer enough to stay visible. The search landscape has changed radically: Alongside Google, AI-powered search engines and intelligent language models such as ChatGPT, Google Gemini or Perplexity are increasingly dominating the information search. These new AI engines offer completely new ways for companies to position their content and be found. SEO today is no longer just about ranking on Google, but about targeted optimization for a variety of AI systems that generate answers, mention brands and reach users in entirely new ways.
GEO Channel | Description | Functionality | Special features | Availability |
|---|---|---|---|---|
Google AI Overviews | Summarized AI answers above the search results | Uses existing Google index | Combines several sources, often shows brands | Already active |
Google AI Mode | New AI-supported search with extended AI dialog | Semantic passage rankings & multi-source | Coming at the end of 2025, focused on deeper integration of AI | Planned (end of 2025) |
Google Gemini | Google's Large Language Model for AI applications | Generative AI with multimodal capabilities | Integration in search results and other Google services | Already in use |
ChatGPT | AI chatbot from OpenAI | Generative answers from large language models | Interactive dialog, uses training to knowledge cutoff | Widely used |
Perplexity | AI search engine with sources | Live web search combined with AI | Cites sources directly, transparently | Available |
Grok (X, Twitter) | AI search function on the X platform (formerly Twitter) | Real-time data from social media | Focus on current social media content | Beta/launch |
AI model from Anthropic | Focus on safety and ethical responses | Dialog-oriented, alternative to ChatGPT | Available | |
Deepseek | Specialized AI search engine | Combination of web search and AI | Niche focus, often used in special industries | Available |
Our services as a GEO agency
We place your brand specifically in:
High-quality listicles and expert lists
Industry-relevant podcasts, interviews and videos
Authoritative publications and influencer mentions
Ongoing content updates and high-quality updates
Ensuring fresh brand citations on trustworthy platforms
Complete HTML-based website structure (no pure JavaScript pages)
Optimization for mobile devices and fast loading times
Structured data and schema markup for optimal AI recognition
Strategic linking of your content across multiple channels (website, YouTube, social media)
Targeted growth of brand search queries to strengthen your digital authority
Regular quality checks of all content
Removal or optimization of low-quality content to sustainably strengthen your brand
Our GEO agency offers all this and much more.
GEO and SEO - the perfect combination
It's not a question of either/or: successful brands use both classic SEO and modern GEO strategies. Our experts at Timo Specht combine the strengths of both approaches to achieve maximum digital visibility and conversion success.
Your advantages with GEO Agentur Timo Specht
Many years of expertise in AI-based search optimization
Customized strategies for sustainable success
Focus on qualitative and high-conversion target groups
Holistic approach of technical optimization, content and brand strengthening
Start GEO optimization - bring your brand forward in AI searches
The future of search belongs to companies that act now. Our GEO experts will accompany you on this path - clearly, competently and purposefully.
Specht GmbH: Your SEO&SEA specialists
Contact us now and secure your competitiveness in the AI-based search world!
- #1 In your niche
- More inquiries & sales
- More turnover
FAQ: Questions about the GEO agency
What is GEO (Generative Engine Optimization)?
GEO refers to the targeted optimization of content for AI-supported search platforms and generative search engines. Unlike traditional SEO, GEO focuses on making your brand visible in AI-generated responses, AI overviews and language models such as ChatGPT or Google Gemini. This gives you a future-proof presence in the dynamic world of artificial intelligence (AI) and sustainably improves your digital visibility.
Why is GEO so important for companies in the age of AI?
In the age of artificial intelligence, users' search habits are changing fundamentally. GEO ensures that your brand and your content are recognized as a trustworthy source in the new AI search systems and are given preference. This not only increases your brand awareness, but also the qualified traffic to your website - a decisive advantage over competitors who only rely on traditional SEO.
How does a GEO agency like Timo Specht support the AI visibility of my brand?
A specialized GEO agency analyses your existing content and optimizes it for semantic processing through Large Language Models (LLMs) and other AI technologies. It provides technical on-page optimization, structured schema markup and strategic brand mentions to maximize your presence in generative AI responses. This makes your brand visible in AI overviews, chatbots and AI search engines and increases your digital authority.
What role do AI SEO tools and AI technologies play in optimization?
AI SEO tools and technologies such as machine learning, natural language processing (NLP) and automated data analysis are essential for preparing content efficiently and in a targeted manner for AI systems. They help with keyword research, content creation and technical optimization so that the content is not only optimally understandable and relevant for humans, but also for AI models.
As a website operator, how can I minimize the risk of using AI in SEO?
Although AI in SEO offers many opportunities, it also harbors risks such as generating inaccurate content or dependence on automated processes. To minimize these, it is important to carefully review AI-powered content, incorporate human judgment and pursue a balanced SEO strategy that combines classic SEO tasks with modern GEO approaches. This will keep your website authentic, trustworthy and successful in the long term.
Top rated SEO agency in Germany
Over 500+ clients trust our SEO expertise for Munich and the whole of Bavaria!
Many well-known customers from Munich and the whole of Bavaria already trust us. Whether local companies such as doctors and real estate agents or online stores. As a highly specialized team of SEO freelancers, we can deliver exceptional results in all highly competitive SEO niches. deliver exceptional results.
Vieotestimonials
Short video testimonials from our customers!
Interested in what our customers have to say? Listen to some excerpts from our customer testimonials now!
Lennart Volbeding
Chiropractor Kiel
Christian Waier
Chiropractor Munich
Uta Pittino
Osteopathy & Physiotherapy in Munich
Jule Bunze
Jule Bunze | Copywriter & Texter Munich
Mana
Coworking space in Munich
Korbinian Gerstl
Frankjuice
André Engels
Sales expert
- Ready to be number 1 on Google?
Book your free SEO consultation now!
Strong customer results
Case studies of successful customers
The best references are the voices of others! In the overview you will find video testimonials from happy customers. We have prepared more detailed case studies for you here.
- thefrankjuice.com
"SEO is the most successful marketing measure that we have implemented in recent years from the hodgepodge of measures. Thanks to Team Specht GmbH for their consistency and support over several years"
A lot of organic rankings but money keywords not in the top 3.
In addition to highly authoritative backlinks the site was cleaned up onpage from keyword cannibalization to onsite basics.
After 2 years, there are countless money keywords in the top 3 that ensure strong sales growth.
No rankings in the highly competitive Google 3-Pack. Thus, important local search queries were left out and left to the competition.
Indispensable local 3-pack ranking for its money keywords, even one-pack ranking due to high authority. Massive customer growth!
- we-are-mana.com
"I now have a firm foundation that lets me sleep soundly because I have gained many new customers. I can recommend Specht GmbH with a clear conscience to any company that seriously wants to grow through SEO & SEA. "
- julebunze.com
"Absolute recommendation for this local SEO agency in Munich! When I started my own business, I attended a local SEO course for freelancers with Timo Specht and his team and used the tool SEO successfully booked. Coupled with the great work of Timo and his team, my website was ranked on page 1 of Google search with my relevant keyword within a few weeks. In the meantime, I have also been ranked number 1 in Google Search and Google Maps for several months, which has enabled me to generate many inquiries and new customers. I can only recommend anyone who wants to start their own business to have local SEO on their radar from the outset and to work with Timo Specht as an agency."
The newly launched website was beautiful at the start, but not visible, just like Jule's Google Business profile.
In order to quickly generate relevant new customer inquiries, we focused purely on the money keywords = all keywords with the intention to buy "copywriter Munich".
After 6 months of optimization, we achieved pole position with Jule as the number 1 "copywriter Munich" both in Google organic and in Google Maps. Jule now receives new customer inquiries every day.
Location
Our company location in Munich
Brienner Straße 29, 80333 is centrally located in the old town and Maxvorstadt district of Munich.
It is named after the site of the Battle of Brienne and, along with Ludwigstrasse, Maximilianstrasse and Prinzregentenstrasse, is one of the four most important boulevards in the Bavarian capital.
Our SEO & Online Marketing office is located in the Palais am Obelisk, which is best reached from the east via Karolinenplatz, which is in the immediate vicinity, and from the west via the well-known Odeonsplatz.
Munich's main train station can also be reached quickly from our office.
Team
We have put together an exclusive team of SEO experts to optimize your website every day
Our SEO experts tweak the most important parameters every day to boost your site on Google!
Timo Woodpecker
Founder & SEO Expert
Christoph Woodpecker
Founder & SEO Expert
Valeria
Content Expert
Steps
A successful collaboration with us!
Step 1:
- Fill out contact form
Click on the button below and fill out the contact form truthfully. Please formulate your request in one sentence so that we know immediately what it is about. You will be redirected to the calendar where you can choose a free slot with our team.
Step 2:
- Free initial consultation
We get to know each other in the initial consultation. We will find out what your current situation is and what goals you would like to achieve. If we can help you further, we will then arrange a strategy meeting.
Step 3:
- Strategy talk & offer
In a personal 1:1 strategy meeting, we present you with your individual SEO strategy and show you the potential for growth. During the meeting, you will receive a customized offer to help you achieve your goals.
Reviews
Customer testimonials from successful SEO projects
More than 500+ customers trust our expertise and rate us with 4.9 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agencyin Germany.
Carlheinz Bartsch
Bartsch Real Estate Ltd.
Verified Trustpilot rating
Kelsey Nielsen
Personio
"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"
Verified Trustpilot rating
Michael Wunderlich
Managing Director - Practice Ortho Lehel
"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!
THANK YOU!"
Verified Trustpilot rating
Christian Mazilu
Shisha World
"Very good expertise. Pleasant personality with very good understanding of e-commerce SEO and content. Absolutely Up2Date. Are very satisfied in the collaboration. Absolutely recommend for companies as well as self-employed who want to sustainably advance your business."
Verified Google Rating
Daniel Rakus
SEA Experts GmbH & CoKG
"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"
Verified Google Rating
Carlheinz Bartsch
Bartsch Real Estate Ltd.
Verified Trustpilot rating
Kelsey Nielsen
Personio
"I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!"
"
Verified Trustpilot rating
Michael Wunderlich
Managing Director - Practice Ortho Lehel
"Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!
THANK YOU!"
Verified Trustpilot rating
Christian Mazilu
Shisha World
"Very good expertise. Pleasant personality with very good understanding of e-commerce SEO and content. Absolutely Up2Date. Are very satisfied in the collaboration. Absolutely recommend for companies as well as self-employed who want to sustainably advance your business."
Verified Google Rating
Daniel Rakus
SEA Experts GmbH & CoKG
"Top SEO agency - all goals were achieved. After 6 months we have a top ranking for the selected terms and the visibility of the website has also improved in other ways. Cooperation at eye level and professional!"
Verified Google Rating
Luke Uhl
Vaillant
Verified Google Rating
Specht GmbH: Your SEO & SEA specialists
Secure your free strategy meeting now
- #1 In your niche
- More inquiries & sales
- More turnover