SEO Glossary: X (Twitter)

Twitter (now X) - what is it?

X versteht sich als sozialer Dienst und Blogging-Dienst im Internet, mit dem Nutzer Informationen in Echtzeit verbreiten und empfangen können. In sogenannten Tweets werden Inhalte veröffentlicht. Dabei gibt es eine große Besonderheit: Ein Tweet darf maximal280 Zeichen umfassen. Bis 2017 waren es nur 140 Zeichen.

X was known as "Twitter" for a long time after it was founded in 2006. This English term stands for "twitter". X has also been available for mobile devices since 2010 and has been listed on the stock exchange since 2013.

Not only can tweets be sent in text form on X. It is also possible to publish images, GIFs and videos.

X is particularly practical because users can publish short messages quickly and in real time - be it a product announcement, a link to a blog article or a survey to collect information.

This is why not only private users use X, but also many companies. Brand awareness can be increased and users can get in touch with the brand directly.

Functions of X

As X (formerly Twitter) is a so-called microblogging platform , it is primarily used as a blog. The difference to a conventional blog is that the number of characters is severely limited. With a maximum character count of 280, this results in just around 50 words.

Other users can react to tweets. To do this, they can "like" a tweet or use the retweet function . This allows them to share a post with their own followers. Users can also send a quote tweet to not only retweet the original tweet, but also add their own text.

Nutzer können Tweets von anderen auch kommentieren – zumindest dann, wenn sie öffentlich sind. Außerdem kannst du über XFollower generieren.

How to use X?

The content on X ranges from simple jokes and profound thoughts to advertising from companies. As a result, a diverse mix of users are active on X, posting, liking or retweeting tweets.

Brands must therefore understand how X works and use their knowledge accordingly in order to interact with users. There are many ways to use X for your company:

• Opening up a new target group
• Promote sales, products and events in an organic way
• Increase brand awareness

Private users use X in a completely different way. Some simply want to follow their favorite athletes or stars via X. Others actively share their opinions - on political issues, for example. Some also follow their favorite brands to stay up to date.

Therefore, you can build a close relationship with your customers with an active X account.

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Important terms of X

Before you create an account with X, you should be familiar with the main terms used on the platform and their meaning.

Handle

Als Handle bezeichnet man den Namen, den Personen bei X eingeben, um ein bestimmtes Profil zu finden. Das Handle wird mit einem @ dargestellt. Außerdem wird es in derURL deiner Profilseite verwendet.

Hashtag

Hashtags start with #. This is followed by one or more words. These should match the topic of the tweet. Clicking on a hashtag takes users to other tweets that use it. In this way, hashtags help to expand the target group.

I like

The classic Like function, which is familiar from Facebook and the like, is also available on X (Twitter). Users can support a tweet by clicking on "Like". Basically, users can see what other users like and which tweets have the most likes.

Mention

If someone enters the @ with your handle, you will be mentioned. You will receive a notification and others can access your profile via the person's post. Mentions can be useful, but they can also be annoying. They should always match the topic and the profile.

Quote-Tweet

Du kannst einen Tweet eines anderen Nutzers retweeten und ihm deineeigenen Gedanken hinzufügen. Dadurch kannst du Gespräche führen, Diskussionen am Laufen halten und deine Präsenz auf X vergrößern.

Retweet function

Here you post another user's contribution to your timeline without adding your own thoughts. This allows you to share relevant content with your followers quickly, easily and without judgment.

Thread

Several related tweets are combined into one thread. This makes it possible to have a longer conversation about a topic. Threads can help to provide valuable details.

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Using X correctly - the first steps on the platform

Die Vorteile von X (ehemals Twitter) sind vielfältig. Doch wie nutzt man die Plattform richtig, um davon zu profitieren? Wir haben diewichtigsten Schritte für Anfänger zusammengetragen.

1. create X(Twitter) account

Zuallererst benötigst du einenAccount für X. Wähle einen eindeutigen Namen aus, der als dein „Handle-Name“ eingesetzt wird. Darüber können andere Unternehmen deinen Account finden.

Make sure it has a high recognition value. It should also be easy to remember your handle. Too many special characters or numbers make it difficult to read.

You can then upload a profile picture. It is one of the first things that users see, which is why you should focus on making the best possible first impression. It's best to choose a picture that represents your brand, for example:

• your logo
• your storefront

Then enter a biography. This is part of your virtual business card. So make sure that it contains meaningful and important information. What should users know when they visit your profile for the first time?

You can also enter hashtags that are relevant to your business and add your location.

2. insert link to your website

What purpose should your tweets serve? If you traffic to your website via X, you should include the link to your website inyour profile.

This is the fastest way to generate traffic. If one of your posts gets a lot of views, some users will go to your profile. From there, they'll go to your website and you'll get more clicks.

3. follow other users

X (vormals Twitter) lebt von der InteraktionzwischenNutzern. Also solltest auch du aktiv werden und dich mit anderen verbinden. Nimm dir die Zeit, Nutzer zu identifizieren, die für dich relevant sind.

These can be people and brands that are active in the same industry as you. It is important to follow profiles that emphasize your interests. By interacting with other users, you can strengthen your brand and increase your visibility.

Incidentally, this not only includes following accounts, but also retweeting content or liking and commenting.

4. share content

For success with X or Twitter, one more essential step is necessary: creating and sharing your own content. This includes everything you want to post. Always try to trigger a reaction from your followers:

• read
• reply or comment
• like
• share
• buy

Optimal ist es, wenn deine Follower deine Tweets in ihrer Timeline teilen. So erreichen deine Inhalte vielmehr User und deine Marke kann weiter wachsen. Unter Umständen kannst du auf diese Weise sogar viral gehen.

Good shareable content includes videos about your products and services, informative blog posts, infographics and all other posts with added value.

Tips for using X

Getting started on a new social media platform can be difficult for companies. That's why we have a few tips for you that can help you use X (formerly Twitter).

Branding guidelines

If you're already on other networks, you know: Consistent branding is absolutely essential. Therefore, determine in advance what your X presence should look like - for maximum recognition value and a professional appearance.

Find out which post format best suits your brand. Choose fonts and colors carefully. Branding also includes your tone of voice and many other aspects.

Interactions with the target group

Interaktionen mit anderen Nutzern sind der Schlüssel zum Erfolg mit X. Beginne am besten mit der Erstellunginteressanter Tweets, sodass Nutzer deine Inhalte ansehen und darauf reagieren.

If you receive constructive criticism, you should respond to it. If someone asks you a question, you should answer it. How you respond to your target group can help you build brand authority and trustworthiness.

Tracking

Damit du identifizieren kannst, welche deiner Tweets Erfolge einbringen, solltest du deine Inhalte immer im Blick behalten. Tracking durch verschiedene Tools kann dir helfen, Potenziale zu identifizieren. So lässt sich deineMarketing-Strategie immer weiter ausbauen.

Of course, your own feelings are also crucial. If you realize that certain topics are not well received by your followers, you should focus less on them in the future and create posts that perform better.