In a nutshell: What is a long-tail keyword?
A long tail keyword is a search term that consists of several keyword combinations. It is more specialized than classic keywords and has the advantage of being less competitive in the SERPs. This means that there is potential behind it.
What is a long-tail keyword?
Der Begriff „Longtail“ bedeutet übersetzt so viel wie „langer Schwanz“. Mittlerweile ist das Long Tail Keyword ein gängiger Begriff imOnline Marketing. Damit sind Suchbegriffe gemeint, die im Gegensatz zu klassischen Suchbegriffen aus einer Kombination mehrerer Keywords bestehen.
Marketers often specifically look for such long-tail keywords. Even if the search volume is lower, the keywords are not as highly competitive.
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What are the advantages of long-tail keywords?
SEOs are often of the opinion that it makes sense to always focus on keywords with the highest search volume. After all, this generates far more traffic than smaller long-tail and niche keywords.
However, it is the case that short and thus frequently searched keywords are much more contested. The effort is therefore much greater to reach the top of the SERPs. The same applies to the placement of ad campaigns, where the click costs are also more expensive.
Long tail keywords offer a great advantage here. With them, it is much easier to rank at the top, and the advertising costs are also lower. So, with the right planning, there is a possibility that SEOs will get interesting and good converting traffic in the long run with the help of long tail keywords.
But long tail keywords offer another advantage: users who enter such long search terms usually know exactly what they are looking for and what they want. For example, they search for car tires from a specific manufacturer in a specific size and with a specific type of rim.
Where do long-tail keywords work?
Und geeignete Long Tail Keywords zu finden, ist eine genaue Keyword Rechercheerforderlich. Mithilfe von speziellen SEO Tools lässt sich schnell und einfach herausfinden, welche Long Tails Potential haben.
It is important that the keyword has a moderate search volume, which is not too low and not too high. In addition, it should not be too hard-fought. This is the only way to ensure that a page ranks relatively quickly in the SERPs.
Once some suitable long-tail keywords have been found, optimization can begin. The keywords should appear in the content as usual and be placed naturally.
Especially for smaller companies, long-tail keywords make sense in order to use resources effectively. Nevertheless, the classic short keywords should not be dispensed with here either. For example, it is expedient to build up a basic framework with conventional keywords. Subsequently, additional pages are created that are optimized for the long tail keywords. In this way, targeted and successful traffic is generated.
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Conclusion: What are long-tail keywords?
Long Tail Keywords verfügen vielleicht über ein geringeres Suchvolumen, dafür sind sie aber weniger hart umkämpft. Zudem suchen Suchmaschinennutzer häufig nach speziellen Marken oder Produkten, was eine bessere CONVERSION RATEzur Folge haben kann. Somit sind Long Tail Keywords durchaus interessant und sinnvoll.
