SEO glossary: Longtail keyword





In a nutshell: What is a long-tail keyword?

A long tail keyword is a search term that consists of several keyword combinations. It is rather more specific than classic keywords and offers the advantage that it is less contested in the SERPs. This means that there is definitely potential behind it.



What is a long-tail keyword?

The term "long tail" translated means something like "long tail". In the meantime, the long tail keyword has become a common term in online marketing. This refers to search terms that, unlike classic search terms, consist of a combination of several keywords.


Marketers often target such long-tail keywords. Even if the search volume is lower, the keywords are not as fiercely contested.


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What are the advantages of long-tail keywords?

SEOs are often of the opinion that it always makes sense to focus on keywords with the highest search volume. After all, far more traffic can be generated with these than with smaller long tail and niche keywords.


However, it is the case that short and thus frequently searched keywords are much more contested. The effort is therefore much greater to reach the top of the SERPs. The same applies to the placement of ad campaigns, where the click costs are also more expensive.


Long tail keywords offer a great advantage here. With them, it is much easier to rank at the top, and the advertising costs are also lower. So, with the right planning, there is a possibility that SEOs will get interesting and good converting traffic in the long run with the help of long tail keywords.


But long tail keywords offer another advantage: users who enter such long search terms usually know exactly what they are looking for and what they want. For example, they are looking for car tires from a certain manufacturer in a certain size and with a certain type of rim.

Where do long-tail keywords work?

And finding suitable long-tail keywords requires precise keyword research is necessary. With the help of special SEO tools, you can quickly and easily find out which long tails have potential.


It is important that the keyword has a moderate search volume, which is not too low and not too high. In addition, it should not be too hard-fought. This is the only way to ensure that a page ranks relatively quickly in the SERPs.


If some suitable long tail keywords were found, the optimization can already begin. The keywords should appear as usual in the content and be placed naturally.


Especially for smaller companies, long-tail keywords make sense in order to use resources effectively. Nevertheless, the classic short keywords should not be dispensed with here either. For example, it is expedient to build up a basic framework with conventional keywords. Subsequently, additional pages are created that are optimized for the long tail keywords. In this way, targeted and successful traffic is generated.

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Conclusion on the topic of long-tail keywords

Long tail keywords may have a lower search volume, but they are less fiercely contested. In addition, search engine users often search for specific brands or products, which results in a better CONVERSION RATE which can result in a better conversion rate. Thus, long tail keywords are quite interesting and useful.



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