SEO glossary: Inbound marketing

What is Inbound Marketing?

Inbound marketing is a special marketing strategy. It assumes that prospective customers are already looking for a product or service. Now potential customers are provided with important helpful and relevant information. At each stage of the buying process, they are offered a solution to their current challenge, situation or problem.

 

This means that if a potential customer is shown useful and interesting content, his interest will be aroused. Last but not least, the prospective customer is shown the right product, which is exactly tailored to him.

 

 

What are the goals and functions of inbound marketing?

The goal of inbound marketing is to present high-quality and interesting content to visitors and prospects. As a result, prospects convert to customers and buy a product. At the same time, sustainable customer relationships increase and sales increase.

 

 

• Relevant content is an important element in inbound marketing. This is because it ensures that more visitors are attracted and leads are generated. The better and more targeted the content, the more successful inbound marketing is.

 

• So the goal is to tailor the content precisely to the needs of potential customers. So are there unanswered questions or problems for which prospects are looking for an answer? With inbound marketing, they are answered.

 

• In the best case, a visitor converts to a prospect (Lead) and then to a customer. Because when a company offers its prospects helpful and appropriate content, it creates a positive feeling. Such positive memories ensure that the prospect will return to the company again later.

 

 

What are the benefits of inbound marketing?

• Even before a prospect or potential customer has made contact with a sales representative, a purchase is made, thanks to inbound marketing. Because the fact is: the sooner a potential customer is reached in his decision-making process, the higher the probability that he will decide to make a purchase.

 

• In the long term, inbound marketing is more sustainable than traditional marketing and saves costs

 

• Inbound marketing measures are measurable, which refers to the individual processes. Marketers thus have the opportunity to make appropriate optimizations in the process.

 

• Inbound marketing can ensure that the ROI is significantly increased. Many companies are already using this method and have managed to generate significantly more new customers as a result.

 

• Competition in the market is constantly increasing. This makes it all the more important to constantly develop new strategies. By means of inbound marketing, a clear added value is created, which increases trust and distinguishes a company from its competitors.