Why is online reputation management important? Must Know's!
Reputation is the standing that a person or institution enjoys as a result of outstanding achievements. It is the decisive factor in whether information is disseminated in a positive or negative sense. Basically, reputation is a form of propaganda that determines intrinsic value and can no longer be reversed at a certain point.
In the 21st century, reputation development has largely shifted to the internet, especially for companies and organizations. The disadvantageous aspect of this is that a negative opinion spreads much faster than before. On the other hand, the Internet opens up ways to manage reputation in a controlled manner and thus bring about a positive development. The activity of ONLINE REPUTATION MANAGEMENT has emerged in order to carry out precisely this advantageous development of a reputation in a controlled and targeted manner. The enormous importance of this activity increases with every day that trade and entrepreneurship moves to the World Wide Web.
The power of local SEO with GMB
Do you think that search engine optimization is only for large companies? That's not true! Well, there are some keywords that are difficult to achieve good rankings for because they are so highly competitive.
But especially in the so-called "local search results" everyone has a good chance, because here one thing counts above all: regionality.
In this article, I will explain what LOCAL SEO OPTIMIZATION is all about and how you can cleverly position your company in the search results. In particular, the focus is on the possibilities that arise in connection with the Google MyBusiness entry.
The YouTube SEO Optimization Checklist 2021 - Here's how!
When it comes to SEARCH ENGINE OPTIMIZATION, many webmasters think primarily of Google and focus on improving the content on their own website. But if you want to be findable on the internet, you also need to think about YouTube SEO.
The targeted optimization of visibility on YouTube is very important - after all, it is the second largest search engine in the world after Google. In addition, the most relevant videos for a search query are often also played out in Google search, so that a combined effect can occur here.
However, you need to know that YOUTUBE SEO works differently to Google SEO. A YouTube video cannot be continuously optimized in the same way as your own website. Instead, there are a whole range of other factors that determine success or failure. I have put together a checklist for you.
The fundamental SEO optimization tips 2022
In my previous article, I gave you an overview of the three biggest SEO success laws: Time, precision and continuity. Today I want to show you how these terms can be filled with life.
Below you can find out everything you need to know about the SEO basics 2019/2020 to ensure that your website has any chance of achieving a GOOD RANKING ON GOOGLE & CO.
Google Core Update May 2020: Impact & Solutions!
Whenever Google rolls out a new core update, the news comes thick and fast - and it happened again at the beginning of May 2020. However, the volatility in rankings only subsides after a few weeks. It is now possible to make a reasonable assessment of the actual impact of the update and derive suitable measures to align search engine optimization accordingly.
Google Core Update December 2020: First insights!
Via Twitter, Google has announced on 03.12.2020 that the next core update of the algorithm will be rolled out. After there has been a BIG CORE UPDATE in MAY 2020 FOR THE LAST TIME, many SEOs are surprised that Google is still updating its search algorithm another time this year.
Your Onpage Optimization Guide - THE 2020 SEO Onsite Checklist
SEO onpage optimization is one of the most important tools you should master if you have started or are planning to start your own website. In this article you will receive an optimal guide with which you can implement onpage SEO OPTIMIZATION SUSTAINABLY in 2020 - AND dominate.
GoDaddy School Of Digital - Topic SEO | Timo Specht
On Wednesday 16.06.2021 at 13:00 it's time. I am SEO SPEAKER at the GODADDY SCHOOL OF DIGITAL. This is a free online mentoring program to help small businesses, FREELANCERS, solo self-employed, micro businesses with their digitalization.
Over a period of six months, there will be several FACEBOOK LIVE EVENTS with experts who will pass on their knowledge to you.
7 Tips for the Local Snack Pack: This is the role of your Google my Business entry
Have you ever heard of the Local Snack Pack? This is what SEOs call the area of search results that are played out locally and appear in combination with Google Maps (i.e. your company's location).
In the following, I will explain to you which texts search engines love and which rules you should follow so that Google & Co can best accept your content. At the same time, I will also make clear to you that your content must not only please search engines, but above all your real visitors.
You can succeed in this balancing act. In this article I will show you what you need to consider and why you should put the creation of SEO texts in the hands of professionals.
Do you want to write SEO texts yourself or buy them?
Properly good content is and remains an indispensable building block for achieving rankings in the coveted places on Google & Co. Of course, a cleverly optimized text alone is not (anymore) enough to outsmart the search algorithm. But without content you will never reach a top position.
In the following, I will explain to you which texts search engines love and which rules you should follow so that Google & Co can best accept your content. At the same time, I will also make clear to you that your content must not only please search engines, but above all your real visitors.
You can succeed in this balancing act. In this article I will show you what you need to consider and why you should put the creation of SEO texts in the hands of professionals.