SEO prompts: 5 helpful instructions for using ChatGPT for search engine optimization

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In online marketing, "prompts" are instructions that are given to an artificial intelligence (AI). The AI creates content, such as graphics or text, based on the instructions.


With the help of SEO prompts, you can get artificial intelligence to support you with search engine optimization (SEO).


As the top-rated SEO agency in Germany, we have put together 5 helpful SEO prompts that you can use for the ChatGPT chatbot.


SEO prompts for ChatGPT usage: Use artificial intelligence for search engine optimization!

Before we go into detail about the ChatGPT SEO prompts, we would like to say a few words about the connection between ChatGPT and SEO. ChatGPT is an artificial intelligence that can be used to create text, graphics, tables of contents and other content.


We provide you with the ChatGPT chatbot in its latest version "GPT-4" free of charge on our website via the ChatGPT tool. On the corresponding page, we also give you some tips on how to use the tool efficiently.


With the tool and the following 5 ChatGPT prompts from this text, you will be able to use AI for your search engine optimization. The integration of ChatGPT into your SEO offers you the following advantages, among others:


  • Outsource trivial tasks to ChatGPT and save time.
  • Let the AI's ideas inspire you in your search for keywords.
  • Generally gain more ideas for your SEO from artificial intelligence.
  • Create an outline for texts with several headings.
  • Generate title tags, meta descriptions and other SEO content using ChatGPT.


Are you curious about how you can use artificial intelligence with the right ChatGPT SEO prompts for your search engine optimization? Then take a closer look at our top 5 SEO prompts for ChatGPT!


ChatGPT-SEO-Prompt #1: Perform keyword research

One of the most important SEO measures is the creation of new content for your target group. New content is primarily text that contains relevant keywords and satisfies the search intent of your target group. You write a text for a main keyword that contains the main keyword and secondary keywords.


SEO tools such as Ahrefs, Sistrix, Seobility and XOVI exist to analyze keywords and their search volume. However, the usefulness of these tools is limited if you don't already have ideas about which keywords you want to create content for. This is where ChatGPT can help you generate keyword ideas.


Use the ChatGPT SEO prompt "Name important terms for [main keyword]" or "Name important keywords for [main keyword]" to research keywords.


The artificial intelligence shows you a wealth of terms that you can expand again using the same SEO prompt. In this way, you can even research keywords for the entire website and create a detailed structure.


ChatGPT SEO prompt #2: Cluster keywords thematically in a meaningful way

In the context of website structuring, clustering means that keywords are sorted in a meaningful way. On a website about the energy transition, for example, it would make sense to subdivide into the categories "photovoltaics" and "heat pump" in order to categorize the subordinate keywords "solar modules" and "geothermal heat pump" appropriately.


The ChatGPT SEO prompt "Sort the following keywords into the categories [Category 1], [Category 2] and [Category 3]: [Keyword 1, Keyword 2, Keyword 3, etc.]" you create a categorization of keywords with the help of AI. The clustering simplifies the creation of texts and website menus, among other things, thanks to the structure.


ChatGPT SEO prompt #3: Determine the search intent of keywords

Simply choosing a keyword and creating content for it? In many cases, that's not enough to satisfy your target group. The algorithms of Google and other search engines are now sophisticated when it comes to evaluating the quality of content. A key criterion for Google is search intent.


There is always a specific intention behind keywords. Your target group may have the intention of making a purchase when searching with a keyword. In this case, the text should be written in such a way that it satisfies the intention to buy. Otherwise, it will be difficult for the website to achieve good rankings on Google.


With the ChatGPT SEO prompt "Assign the search intent purchase, information search or product comparison to each of the following keywords: [Keyword 1, Keyword 2, Keyword 3, etc.]" you can have ChatGPT sort the keywords by search intent.


ChatGPT SEO prompt #4: Create title tag and meta description

By instructing the ChatGPT tool to create a title tag - this is the page title that the search engine crawlers read - and a meta description, you promote the visibility of your web pages on Google and other search engines.


Websites always appear in the results with the URL, the title tag and the meta description - depending on the keyword, additional data may also be displayed.


For search engine optimization reasons, the title tag is definitely crucial for search engine crawlers. The meta description is at least relevant for your target group.


The ChatGPT SEO prompt "Create a title tag [alternatively: meta title] and a meta description for the topic [title of the text] and use the following keywords: [keyword 1, keyword 2, etc.]" provides you with important meta data for your SEO.


Tip: To ensure that the character length is appropriate, you should also specify the number of characters. We recommend between 50 and 60 characters for the meta title and between 190 and 195 characters for the meta description.


ChatGPT SEO prompt #5: Generating ideas for backlinks

So far, the tips and SEO prompts for ChatGPT have mainly focused on creating texts, descriptions and subtopics or headings based on keywords. In fact, keyword research and text generation is the best SEO application area for ChatGPT.


However, artificial intelligence can also be used for areas of SEO other than content creation. One of these areas is link building.


Alongside content, backlinks are the most important SEO measure for boosting the rankings of your website in Google results.


With the ChatGPT SEO prompt "Create a list of potential backlinks for the topic [keyword]", you can have the ChatGPT tool generate a list of links. This list will tell you which website operators you could contact for backlinks.

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