SEO Glossary: Yandex search engine

What is the Yandex search engine?

Google is and remains the big player in the search engine market worldwide. Nevertheless, there are search engines in some countries that have established themselves here and are still used extensively.

 

This includes the Yandex search engine, which is also referred to by many as a Google clone. The fact is, however, that Yandex started its operations a year earlier than Google. And even if Yandex no longer has the majority in the search sector compared to Google, it is an important element for the Russian online market.

 

Yandex first took off as a Russian search engine in September 1997 and was presented at the Softool trade fair in Moscow. In 2000, Yandex was finally spun off and stood on its own two feet. From then on, the company developed magnificently and is now worth billions.

 

Russian users do not only get a pure search engine at Yandex. The company has expanded in various areas in recent years and offers both free and paid services.

 

 

These include, for example:

 

• Yandex browser
• Yandex Cloud Storage
• Yandex email
• Yandex News
• Yandex translator
• And many more...

 

 

How does Yandex search engine optimization work?

Yandex also works with its own algorithm, which involves many important factors. If website operators want to rank in the Russian search results, they should first and foremost focus on high-quality high-quality texts and linguistic accuracy. By the way, Russian users also attach great importance to this (Russian cases and morphology).

 

Yandex also detects manipulation attempts such as multiple repetitions of keywords and penalizes them.

 

Below are particularly important factors SEOs should pay attention to at Yandex:

 

• Meta Title and Descriptions
• Markup for the respective language(s) - Yandex does not support a hreflang!
• Page name
• Use of the keyword in the URL
• Internal links
• Use of high-quality content
• DOMAIN TRUST (age)
• Possible regional focus
• Determination of a target region and thus linguistic orientation

 

What search engine tools are integrated with Yandex?

SEOs also receive useful search engine tools from Yandex. If desired, these can also be switched to English in the backend to make them easier to use.

 

Below are important Yandex search engine tools:

 

• Yandex Webmaster Tools: Here SEOs will find all the functions for indexing and performance monitoring. The tool is recommended to help with manual indexing, as Yandex is not quite as fast as Google here

 

• Yandex Metrica: Here SEOs get important statistics and perform analyses of their visitor numbers. All classic functions such as visitor numbers, sources, click maps, etc. are included. But also a screen recording of individual user actions is possible.

 

• Yandex Direct: Here everything revolves around the topic of search engine advertising takes place here. When a new campaign is created, marketers specify the search terms for which the ads are to be displayed. Other criteria can also be used to precisely define the target group.

 

• Yandex Wordstat: In order to perform successful SEO, it is necessary to do keyword research is indispensable. This is where Yandex Wordstat comes into play and shows which keywords are worthwhile.